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The differences between regional marketing managers and regional general managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a regional marketing manager, becoming a regional general manager takes usually requires 4-6 years. Additionally, a regional marketing manager has an average salary of $85,217, which is higher than the $78,641 average annual salary of a regional general manager.
The top three skills for a regional marketing manager include digital marketing, integrated marketing and marketing campaigns. The most important skills for a regional general manager are customer service, financial performance, and customer satisfaction.
| Regional Marketing Manager | Regional General Manager | |
| Yearly salary | $85,217 | $78,641 |
| Hourly rate | $40.97 | $37.81 |
| Growth rate | 10% | 6% |
| Number of jobs | 115,987 | 362,072 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 66% |
| Average age | 39 | 44 |
| Years of experience | 10 | 6 |
A Regional Marketing Manager plans and implements strategic marketing plans for an organization at a regional level. They analyze data, create recommendations, and write reports.
Regional General Managers are assigned to lead company operations in a specific region. Their assignments are based on their skills or company needs. They handle the performance of company stores, outlets, or offices in their assigned region. Regional General Managers need to have some experience related to their area of assignment or at least be familiar with it. This would help them acclimate to the business landscape in the area. This would also help them in creating business strategies that cater to the regional context. They are expected to have high business acumen and to be strategic decision-makers.
Regional marketing managers and regional general managers have different pay scales, as shown below.
| Regional Marketing Manager | Regional General Manager | |
| Average salary | $85,217 | $78,641 |
| Salary range | Between $62,000 And $116,000 | Between $46,000 And $133,000 |
| Highest paying City | San Francisco, CA | New York, NY |
| Highest paying state | California | New Jersey |
| Best paying company | AbbVie | Duke University Health System |
| Best paying industry | Construction | Government |
There are a few differences between a regional marketing manager and a regional general manager in terms of educational background:
| Regional Marketing Manager | Regional General Manager | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 66% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Pennsylvania |
Here are the differences between regional marketing managers' and regional general managers' demographics:
| Regional Marketing Manager | Regional General Manager | |
| Average age | 39 | 44 |
| Gender ratio | Male, 54.5% Female, 45.5% | Male, 81.7% Female, 18.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 6.1% Unknown, 4.3% Hispanic or Latino, 14.9% Asian, 6.3% White, 67.9% American Indian and Alaska Native, 0.5% |
| LGBT Percentage | 10% | 10% |