Regional marketing manager vs senior product marketing manager

Differences between regional marketing manager and senior product marketing manager duties and responsibilities

Regional marketing manager example responsibilities.

• Coordinate and manage local grass roots marketing efforts to ensure delivery of the brand promise.
• Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
• Manage activities calendar and campaign results reporting findings to upper executives and salesforce.
• Manage online and social media efforts for regional locations including Facebook, website announcements and updates.
• Develop promotions which heighten brand awareness and maximize ROI.
• Exceed company sales goals that help propel Samsung into being the leading mobile handset manufacturer in the region.
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Senior product marketing manager example responsibilities.

• Coordinate and manage all aspects of GTM strategy with partners.
• Lead VOC, KOL development for domestic and international market segments.
• Lead development of program specific pricing models in collaboration with pricing strategies and product SME's.
• Lead cross functional team through the successful implementation of an automate quote tool with integration to accounting program and sales CRM.
• Define product requirements, manage development resources and interface with QA, documentation and marketing teams.
• Translate business vision and strategy into operational tactics and build the organizational support and infrastructure need to achieve them.
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