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The differences between regional marketing specialists and marketing supervisors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a regional marketing specialist, becoming a marketing supervisor takes usually requires 8-10 years. Additionally, a marketing supervisor has an average salary of $64,304, which is higher than the $46,291 average annual salary of a regional marketing specialist.
The top three skills for a regional marketing specialist include powerpoint, technical assistance and life insurance. The most important skills for a marketing supervisor are customer satisfaction, direct reports, and customer service.
| Regional Marketing Specialist | Marketing Supervisor | |
| Yearly salary | $46,291 | $64,304 |
| Hourly rate | $22.26 | $30.92 |
| Growth rate | 19% | 10% |
| Number of jobs | 115,805 | 74,956 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 71% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
Regional Marketing Specialists handle the marketing needs of the company. They create marketing campaigns, set the company branding, and strategize marketing content. Regional marketing specialists are roles that are usually available in companies that operate in various areas or territories. As such, these companies divide their business operations into different regions so that their services and other operations-related activities are specialized. In line with this, Regional Marketing Specialists cater to the marketing needs of the company in the specific region they are assigned to. They have an in-depth understanding of the target market in the region. With this, they can create marketing campaigns that would appeal to the market.
Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.
Regional marketing specialists and marketing supervisors have different pay scales, as shown below.
| Regional Marketing Specialist | Marketing Supervisor | |
| Average salary | $46,291 | $64,304 |
| Salary range | Between $31,000 And $68,000 | Between $45,000 And $90,000 |
| Highest paying City | San Francisco, CA | Dix Hills, NY |
| Highest paying state | Washington | New York |
| Best paying company | Venable | Halliburton |
| Best paying industry | Finance | Retail |
There are a few differences between a regional marketing specialist and a marketing supervisor in terms of educational background:
| Regional Marketing Specialist | Marketing Supervisor | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 71% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between regional marketing specialists' and marketing supervisors' demographics:
| Regional Marketing Specialist | Marketing Supervisor | |
| Average age | 37 | 39 |
| Gender ratio | Male, 48.8% Female, 51.2% | Male, 43.5% Female, 56.5% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.6% White, 67.6% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |