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Regional marketing specialist vs marketing supervisor

The differences between regional marketing specialists and marketing supervisors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a regional marketing specialist, becoming a marketing supervisor takes usually requires 8-10 years. Additionally, a marketing supervisor has an average salary of $64,304, which is higher than the $46,291 average annual salary of a regional marketing specialist.

The top three skills for a regional marketing specialist include powerpoint, technical assistance and life insurance. The most important skills for a marketing supervisor are customer satisfaction, direct reports, and customer service.

Regional marketing specialist vs marketing supervisor overview

Regional Marketing SpecialistMarketing Supervisor
Yearly salary$46,291$64,304
Hourly rate$22.26$30.92
Growth rate19%10%
Number of jobs115,80574,956
Job satisfaction--
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 71%
Average age3739
Years of experience610

What does a regional marketing specialist do?

Regional Marketing Specialists handle the marketing needs of the company. They create marketing campaigns, set the company branding, and strategize marketing content. Regional marketing specialists are roles that are usually available in companies that operate in various areas or territories. As such, these companies divide their business operations into different regions so that their services and other operations-related activities are specialized. In line with this, Regional Marketing Specialists cater to the marketing needs of the company in the specific region they are assigned to. They have an in-depth understanding of the target market in the region. With this, they can create marketing campaigns that would appeal to the market.

What does a marketing supervisor do?

Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.

Regional marketing specialist vs marketing supervisor salary

Regional marketing specialists and marketing supervisors have different pay scales, as shown below.

Regional Marketing SpecialistMarketing Supervisor
Average salary$46,291$64,304
Salary rangeBetween $31,000 And $68,000Between $45,000 And $90,000
Highest paying CitySan Francisco, CADix Hills, NY
Highest paying stateWashingtonNew York
Best paying companyVenableHalliburton
Best paying industryFinanceRetail

Differences between regional marketing specialist and marketing supervisor education

There are a few differences between a regional marketing specialist and a marketing supervisor in terms of educational background:

Regional Marketing SpecialistMarketing Supervisor
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 71%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Regional marketing specialist vs marketing supervisor demographics

Here are the differences between regional marketing specialists' and marketing supervisors' demographics:

Regional Marketing SpecialistMarketing Supervisor
Average age3739
Gender ratioMale, 48.8% Female, 51.2%Male, 43.5% Female, 56.5%
Race ratioBlack or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.6% White, 67.6% American Indian and Alaska Native, 0.1%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between regional marketing specialist and marketing supervisor duties and responsibilities

Regional marketing specialist example responsibilities.

  • Develop and execute CRM programs to generate new leads and promote conversion of leads to sales.
  • Manage Intranet and Internet web content and functionality enhancements.
  • Maintain and update local area of social networking sites - facebook, LinkedIN, and twitter.
  • Improve SalesForce data integrity by creating a user guide and include quick reference sheets.
  • Increase SEO through blog management and use of keywords.
  • Leverage CRM for developing email lists for event campaigns and tracking sales opportunities.
  • Show more

Marketing supervisor example responsibilities.

  • Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.
  • Create effective and engaging website content through collaboration with stakeholders and search engine optimization (SEO).
  • Coordinate with other team leaders on large projects and SEM wide decisions.
  • Direct creative development for banner ads, SEM copy, and landing pages.
  • Assemble proposals, statement of qualifications, and PowerPoint presentations for various stages of submissions.
  • Identify, build and maintain all respective content areas of corporate websites and maximize SEO opportunities for brand's online presence.
  • Show more

Regional marketing specialist vs marketing supervisor skills

Common regional marketing specialist skills
  • PowerPoint, 19%
  • Technical Assistance, 10%
  • Life Insurance, 7%
  • IV, 6%
  • Marketing Campaigns, 5%
  • Digital Marketing, 4%
Common marketing supervisor skills
  • Customer Satisfaction, 40%
  • Direct Reports, 31%
  • Customer Service, 7%
  • Digital Marketing, 3%
  • Payroll, 2%
  • Marketing Campaigns, 2%

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