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Regional marketing specialist vs product specialist

The differences between regional marketing specialists and product specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a regional marketing specialist and a product specialist. Additionally, a product specialist has an average salary of $85,932, which is higher than the $46,291 average annual salary of a regional marketing specialist.

The top three skills for a regional marketing specialist include powerpoint, technical assistance and life insurance. The most important skills for a product specialist are customer service, product knowledge, and sales floor.

Regional marketing specialist vs product specialist overview

Regional Marketing SpecialistProduct Specialist
Yearly salary$46,291$85,932
Hourly rate$22.26$41.31
Growth rate19%19%
Number of jobs115,805103,863
Job satisfaction-5
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 64%
Average age3737
Years of experience66

What does a regional marketing specialist do?

Regional Marketing Specialists handle the marketing needs of the company. They create marketing campaigns, set the company branding, and strategize marketing content. Regional marketing specialists are roles that are usually available in companies that operate in various areas or territories. As such, these companies divide their business operations into different regions so that their services and other operations-related activities are specialized. In line with this, Regional Marketing Specialists cater to the marketing needs of the company in the specific region they are assigned to. They have an in-depth understanding of the target market in the region. With this, they can create marketing campaigns that would appeal to the market.

What does a product specialist do?

A product specialist is required to have excellent knowledge about a product and work with a business unit to ensure excellent product delivery. Product specialists perform product demonstrations to customers and other stakeholders and assist in their promotions and product releases. To gain increased revenue, product specialists must be able to identify new market opportunities. They are required to conduct product and sales training for the marketing team. They must also provide reports about their product-related activities to the management.

Regional marketing specialist vs product specialist salary

Regional marketing specialists and product specialists have different pay scales, as shown below.

Regional Marketing SpecialistProduct Specialist
Average salary$46,291$85,932
Salary rangeBetween $31,000 And $68,000Between $56,000 And $130,000
Highest paying CitySan Francisco, CASan Bruno, CA
Highest paying stateWashingtonCalifornia
Best paying companyVenableByteDance
Best paying industryFinanceTechnology

Differences between regional marketing specialist and product specialist education

There are a few differences between a regional marketing specialist and a product specialist in terms of educational background:

Regional Marketing SpecialistProduct Specialist
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 64%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Regional marketing specialist vs product specialist demographics

Here are the differences between regional marketing specialists' and product specialists' demographics:

Regional Marketing SpecialistProduct Specialist
Average age3737
Gender ratioMale, 48.8% Female, 51.2%Male, 59.8% Female, 40.2%
Race ratioBlack or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.6% White, 67.6% American Indian and Alaska Native, 0.1%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 10.6% White, 66.6% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between regional marketing specialist and product specialist duties and responsibilities

Regional marketing specialist example responsibilities.

  • Develop and execute CRM programs to generate new leads and promote conversion of leads to sales.
  • Manage Intranet and Internet web content and functionality enhancements.
  • Maintain and update local area of social networking sites - facebook, LinkedIN, and twitter.
  • Improve SalesForce data integrity by creating a user guide and include quick reference sheets.
  • Increase SEO through blog management and use of keywords.
  • Leverage CRM for developing email lists for event campaigns and tracking sales opportunities.
  • Show more

Product specialist example responsibilities.

  • Create and manage RFP responses for potential customers and develop product quotes base on customer requirements.
  • Manage projects and priorities list of ongoing engineering plans base on ROI and business needs, and relay to operations regularly.
  • Perform weekly review and update of lead list against opportunities manage in Salesforce.com.
  • Manage telephone relationships with senior management of client companies to troubleshoot and develop product.
  • Participate in CAPA activities as required.
  • Develop generic UI's that includes re-branding & re-skinning of product.
  • Show more

Regional marketing specialist vs product specialist skills

Common regional marketing specialist skills
  • PowerPoint, 19%
  • Technical Assistance, 10%
  • Life Insurance, 7%
  • IV, 6%
  • Marketing Campaigns, 5%
  • Digital Marketing, 4%
Common product specialist skills
  • Customer Service, 19%
  • Product Knowledge, 7%
  • Sales Floor, 7%
  • Patients, 6%
  • Excellent Interpersonal, 4%
  • Windows, 3%

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