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The differences between regional marketing specialists and regional marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a regional marketing specialist, becoming a regional marketing manager takes usually requires 8-10 years. Additionally, a regional marketing manager has an average salary of $85,217, which is higher than the $46,291 average annual salary of a regional marketing specialist.
The top three skills for a regional marketing specialist include powerpoint, technical assistance and life insurance. The most important skills for a regional marketing manager are digital marketing, integrated marketing, and marketing campaigns.
| Regional Marketing Specialist | Regional Marketing Manager | |
| Yearly salary | $46,291 | $85,217 |
| Hourly rate | $22.26 | $40.97 |
| Growth rate | 19% | 10% |
| Number of jobs | 115,805 | 115,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 78% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
Regional Marketing Specialists handle the marketing needs of the company. They create marketing campaigns, set the company branding, and strategize marketing content. Regional marketing specialists are roles that are usually available in companies that operate in various areas or territories. As such, these companies divide their business operations into different regions so that their services and other operations-related activities are specialized. In line with this, Regional Marketing Specialists cater to the marketing needs of the company in the specific region they are assigned to. They have an in-depth understanding of the target market in the region. With this, they can create marketing campaigns that would appeal to the market.
A Regional Marketing Manager plans and implements strategic marketing plans for an organization at a regional level. They analyze data, create recommendations, and write reports.
Regional marketing specialists and regional marketing managers have different pay scales, as shown below.
| Regional Marketing Specialist | Regional Marketing Manager | |
| Average salary | $46,291 | $85,217 |
| Salary range | Between $31,000 And $68,000 | Between $62,000 And $116,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Washington | California |
| Best paying company | Venable | AbbVie |
| Best paying industry | Finance | Construction |
There are a few differences between a regional marketing specialist and a regional marketing manager in terms of educational background:
| Regional Marketing Specialist | Regional Marketing Manager | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between regional marketing specialists' and regional marketing managers' demographics:
| Regional Marketing Specialist | Regional Marketing Manager | |
| Average age | 37 | 39 |
| Gender ratio | Male, 48.8% Female, 51.2% | Male, 54.5% Female, 45.5% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.6% White, 67.6% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |