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The differences between research managers and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a research manager and a marketing consultant. Additionally, a research manager has an average salary of $82,894, which is higher than the $70,593 average annual salary of a marketing consultant.
The top three skills for a research manager include market research, analytics and quantitative research. The most important skills for a marketing consultant are customer service, web content, and media sales.
| Research Manager | Marketing Consultant | |
| Yearly salary | $82,894 | $70,593 |
| Hourly rate | $39.85 | $33.94 |
| Growth rate | 19% | 19% |
| Number of jobs | 48,867 | 88,935 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A Research Manager performs research, data collection, and economic, statistical, and demographic analysis. They also determine and implement research and development strategies, policies, and plans.
A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.
Research managers and marketing consultants have different pay scales, as shown below.
| Research Manager | Marketing Consultant | |
| Average salary | $82,894 | $70,593 |
| Salary range | Between $51,000 And $133,000 | Between $44,000 And $112,000 |
| Highest paying City | San Francisco, CA | Wilmington, DE |
| Highest paying state | Washington | Delaware |
| Best paying company | Meta | Meta |
| Best paying industry | Finance | Technology |
There are a few differences between a research manager and a marketing consultant in terms of educational background:
| Research Manager | Marketing Consultant | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between research managers' and marketing consultants' demographics:
| Research Manager | Marketing Consultant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 47.9% Female, 52.1% | Male, 46.0% Female, 54.0% |
| Race ratio | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.6% Asian, 13.1% White, 65.4% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |