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The differences between research managers and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a research manager and a marketing specialist. Additionally, a research manager has an average salary of $82,894, which is higher than the $54,942 average annual salary of a marketing specialist.
The top three skills for a research manager include market research, analytics and quantitative research. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.
| Research Manager | Marketing Specialist | |
| Yearly salary | $82,894 | $54,942 |
| Hourly rate | $39.85 | $26.41 |
| Growth rate | 19% | 19% |
| Number of jobs | 48,867 | 87,145 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A Research Manager performs research, data collection, and economic, statistical, and demographic analysis. They also determine and implement research and development strategies, policies, and plans.
A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.
Research managers and marketing specialists have different pay scales, as shown below.
| Research Manager | Marketing Specialist | |
| Average salary | $82,894 | $54,942 |
| Salary range | Between $51,000 And $133,000 | Between $36,000 And $82,000 |
| Highest paying City | San Francisco, CA | Seattle, WA |
| Highest paying state | Washington | Washington |
| Best paying company | Meta | |
| Best paying industry | Finance | Technology |
There are a few differences between a research manager and a marketing specialist in terms of educational background:
| Research Manager | Marketing Specialist | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between research managers' and marketing specialists' demographics:
| Research Manager | Marketing Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 47.9% Female, 52.1% | Male, 35.5% Female, 64.5% |
| Race ratio | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.6% Asian, 13.1% White, 65.4% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |