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The differences between sales development managers and sales development representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a sales development manager and a sales development representative. Additionally, a sales development manager has an average salary of $102,790, which is higher than the $51,504 average annual salary of a sales development representative.
The top three skills for a sales development manager include SDR, salesforce and customer service. The most important skills for a sales development representative are SDR, lead generation, and customer service.
| Sales Development Manager | Sales Development Representative | |
| Yearly salary | $102,790 | $51,504 |
| Hourly rate | $49.42 | $24.76 |
| Growth rate | 7% | 4% |
| Number of jobs | 171,101 | 199,588 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 83% |
| Average age | 45 | 47 |
| Years of experience | 4 | 4 |
Sales Development Managers oversee a specific function in the sales department. They are in charge of creating sales pitches, communication tools, and strategies to boost the company's sales performance. They may be assigned to do these activities for a specific product or service or for the whole product line of the organization. Sales Development Managers are also expected to create branding images that will help their sales strategies. They are required to fully understand the company's history, image, and target market. This will ensure that the branding and sales strategies they create are in line with the company's values.
A sales development representative qualifies leads at the sales funnel's initial stages. Sales development representatives need to conduct research for prospective clients and qualify the leads before handing them to the sales team. They develop sales strategies to attract buyers or solicit potential customers. They need to build relationships with their customers to determine their needs and qualify the viability of interests to drive sales. Also, they collaborate with the sales executives making certain that corporate targets and goals are met.
Sales development managers and sales development representatives have different pay scales, as shown below.
| Sales Development Manager | Sales Development Representative | |
| Average salary | $102,790 | $51,504 |
| Salary range | Between $66,000 And $157,000 | Between $34,000 And $77,000 |
| Highest paying City | San Francisco, CA | Boston, MA |
| Highest paying state | New Hampshire | Alaska |
| Best paying company | Everyday Health | PitchBook Data |
| Best paying industry | Manufacturing | Start-up |
There are a few differences between a sales development manager and a sales development representative in terms of educational background:
| Sales Development Manager | Sales Development Representative | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 83% |
| Most common major | Business | Business |
| Most common college | Northwestern University | University of Pennsylvania |
Here are the differences between sales development managers' and sales development representatives' demographics:
| Sales Development Manager | Sales Development Representative | |
| Average age | 45 | 47 |
| Gender ratio | Male, 67.8% Female, 32.2% | Male, 63.1% Female, 36.9% |
| Race ratio | Black or African American, 10.4% Unknown, 5.5% Hispanic or Latino, 16.6% Asian, 4.4% White, 62.6% American Indian and Alaska Native, 0.5% | Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.5% Asian, 5.2% White, 72.4% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 18% | 6% |