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Sales development manager vs sales development representative

The differences between sales development managers and sales development representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a sales development manager and a sales development representative. Additionally, a sales development manager has an average salary of $102,790, which is higher than the $51,504 average annual salary of a sales development representative.

The top three skills for a sales development manager include SDR, salesforce and customer service. The most important skills for a sales development representative are SDR, lead generation, and customer service.

Sales development manager vs sales development representative overview

Sales Development ManagerSales Development Representative
Yearly salary$102,790$51,504
Hourly rate$49.42$24.76
Growth rate7%4%
Number of jobs171,101199,588
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 83%
Average age4547
Years of experience44

What does a sales development manager do?

Sales Development Managers oversee a specific function in the sales department. They are in charge of creating sales pitches, communication tools, and strategies to boost the company's sales performance. They may be assigned to do these activities for a specific product or service or for the whole product line of the organization. Sales Development Managers are also expected to create branding images that will help their sales strategies. They are required to fully understand the company's history, image, and target market. This will ensure that the branding and sales strategies they create are in line with the company's values.

What does a sales development representative do?

A sales development representative qualifies leads at the sales funnel's initial stages. Sales development representatives need to conduct research for prospective clients and qualify the leads before handing them to the sales team. They develop sales strategies to attract buyers or solicit potential customers. They need to build relationships with their customers to determine their needs and qualify the viability of interests to drive sales. Also, they collaborate with the sales executives making certain that corporate targets and goals are met.

Sales development manager vs sales development representative salary

Sales development managers and sales development representatives have different pay scales, as shown below.

Sales Development ManagerSales Development Representative
Average salary$102,790$51,504
Salary rangeBetween $66,000 And $157,000Between $34,000 And $77,000
Highest paying CitySan Francisco, CABoston, MA
Highest paying stateNew HampshireAlaska
Best paying companyEveryday HealthPitchBook Data
Best paying industryManufacturingStart-up

Differences between sales development manager and sales development representative education

There are a few differences between a sales development manager and a sales development representative in terms of educational background:

Sales Development ManagerSales Development Representative
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 83%
Most common majorBusinessBusiness
Most common collegeNorthwestern UniversityUniversity of Pennsylvania

Sales development manager vs sales development representative demographics

Here are the differences between sales development managers' and sales development representatives' demographics:

Sales Development ManagerSales Development Representative
Average age4547
Gender ratioMale, 67.8% Female, 32.2%Male, 63.1% Female, 36.9%
Race ratioBlack or African American, 10.4% Unknown, 5.5% Hispanic or Latino, 16.6% Asian, 4.4% White, 62.6% American Indian and Alaska Native, 0.5%Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.5% Asian, 5.2% White, 72.4% American Indian and Alaska Native, 0.2%
LGBT Percentage18%6%

Differences between sales development manager and sales development representative duties and responsibilities

Sales development manager example responsibilities.

  • Create the communication of leads into the sales CRM to be follow up on by the inside sales force.
  • Develop and manage customized patient education programs for nationwide distribution through healthcare nonprofit associations by securing third-party pharmaceutical sponsorship.
  • Conduct healthcare need assessments for prospective assist living residents.
  • Maintain CRM customer database for assign and newly develop customers.
  • Generate week-over-week sales snapshots for management that identify actionable insights to improve market share in territory.
  • Create ad sales materials for lifestyle category editorial content packages as well as determined optimal pricing models to maximize revenue earnings.
  • Show more

Sales development representative example responsibilities.

  • Manage organization website and Facebook page; writing articles for websites and newsletters.
  • Develop social media strategies for Facebook, LinkedIn, and emerging social networks, generating leads.
  • Manage individual sales activities by developing highly effective, communications focuse relationship with multiple sales channels.
  • supply chain management and procurement software (SaaS).
  • Handle customer service inquiries, returns, and RMA exchanges.
  • Develop a strong knowledge of SaaS sales techniques and lead management/generation.
  • Show more

Sales development manager vs sales development representative skills

Common sales development manager skills
  • SDR, 9%
  • Salesforce, 7%
  • Customer Service, 7%
  • CRM, 5%
  • Sales Process, 5%
  • Business Development, 5%
Common sales development representative skills
  • SDR, 11%
  • Lead Generation, 6%
  • Customer Service, 6%
  • Account Executives, 5%
  • Linkedin, 5%
  • Outbound Calls, 4%

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