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Sales manager vs sales leader

The differences between sales managers and sales leaders can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become a sales manager, becoming a sales leader takes usually requires 4-6 years. Additionally, a sales manager has an average salary of $73,952, which is higher than the $68,699 average annual salary of a sales leader.

The top three skills for a sales manager include product knowledge, customer satisfaction and sales performance. The most important skills for a sales leader are product knowledge, customer service, and sales floor.

Sales manager vs sales leader overview

Sales ManagerSales Leader
Yearly salary$73,952$68,699
Hourly rate$35.55$33.03
Growth rate5%5%
Number of jobs119,066458,558
Job satisfaction5-
Most common degreeBachelor's Degree, 63%Bachelor's Degree, 54%
Average age4643
Years of experience86

What does a sales manager do?

Sales managers are responsible for leading the organization's sales team. They oversee the progress and performance of the whole team, set area assignments to team members, and set weekly or monthly quotas. Sales managers oversee training team members during onboarding and providing further coaching to help them achieve their goals. They manage the challenges that team members may meet and help mitigate any problems that come along the way. Sales managers also set the strategic direction of the sales team and follow through by ensuring that the team's activities are in line with the goals.

What does a sales leader do?

A Sales Leader's responsibility is more than just leading. Most of the tasks involve monitoring the progress of sales, creating strategies to attain financial gains, managing the workforce, and as well as suggesting and enforcing particular options that would be beneficial for the sales and the company. All while making sure that all actions adhere to the policies and standards of the company. Above all, a Sale's Leader must have the passion and determination to drive a team towards the company's goal.

Sales manager vs sales leader salary

Sales managers and sales leaders have different pay scales, as shown below.

Sales ManagerSales Leader
Average salary$73,952$68,699
Salary rangeBetween $42,000 And $129,000Between $33,000 And $139,000
Highest paying CityJersey City, NJSan Francisco, CA
Highest paying stateNew JerseyCalifornia
Best paying companyCapgeminiZS
Best paying industry--

Differences between sales manager and sales leader education

There are a few differences between a sales manager and a sales leader in terms of educational background:

Sales ManagerSales Leader
Most common degreeBachelor's Degree, 63%Bachelor's Degree, 54%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaSUNY College of Technology at Delhi

Sales manager vs sales leader demographics

Here are the differences between sales managers' and sales leaders' demographics:

Sales ManagerSales Leader
Average age4643
Gender ratioMale, 68.7% Female, 31.3%Male, 40.7% Female, 59.3%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 8.4% Unknown, 4.6% Hispanic or Latino, 17.7% Asian, 6.9% White, 61.6% American Indian and Alaska Native, 0.7%
LGBT Percentage7%9%

Differences between sales manager and sales leader duties and responsibilities

Sales manager example responsibilities.

  • Achieve proficiency in multitasking by performing multiple duties and managing differing responsibilities periodically.
  • Manage discount contracts, write up of add-ons, renewals, transfers of equities.
  • Manage and support one of the largest portfolios within the division and the largest in the Americas.
  • Manage website, updating product listings, enhancing SEO positioning, and maintaining overall site appearance and functionality.
  • Launch and manage the Americas outsourcing lead generation and qualification process.
  • Set all promotional activity, introduce new items and manage distributors in select markets.
  • Show more

Sales leader example responsibilities.

  • Manage to sales KPI's (including sales and expense budget numbers), assuring efficient and effective use of resources.
  • Manage all lead activity for a specific vertical sales territory, identifying opportunities and engaging appropriate field sales representatives.
  • Provide excellent customer service, operate cash register, offer product and pet knowledge.
  • Charge with training new associates for visual updates, stock processing, client experience, product knowledge, and POS.
  • Assist with payroll and timekeeping duties.
  • Interact with kids while the parents are shopping.
  • Show more

Sales manager vs sales leader skills

Common sales manager skills
  • Product Knowledge, 12%
  • Customer Satisfaction, 7%
  • Sales Performance, 6%
  • CRM, 5%
  • Sales Process, 4%
  • Work Ethic, 4%
Common sales leader skills
  • Product Knowledge, 10%
  • Customer Service, 10%
  • Sales Floor, 9%
  • Store Management, 6%
  • Loss Prevention, 6%
  • Customer Satisfaction, 5%

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