Post job

Sales trainer vs sales coach

The differences between sales trainers and sales coaches can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a sales trainer, becoming a sales coach takes usually requires 4-6 years. Additionally, a sales trainer has an average salary of $74,457, which is higher than the $56,159 average annual salary of a sales coach.

The top three skills for a sales trainer include customer service, lead generation and sales professionals. The most important skills for a sales coach are sales training, CRM, and call monitoring.

Sales trainer vs sales coach overview

Sales TrainerSales Coach
Yearly salary$74,457$56,159
Hourly rate$35.80$27.00
Growth rate4%4%
Number of jobs112,59992,873
Job satisfaction--
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 65%
Average age4743
Years of experience46

What does a sales trainer do?

As a sales trainer, you will perform various duties and responsibilities for an organization. Your job will typically include conducting orientation for new sales representatives, determining and organizing training, creating traditional and digital educational materials such as case studies and videos. You are responsible for coordinating sessions for individual and team performance and the monitoring of sales objectives. This role also requires you to gather feedback about training courses from managers and trainees and accomplish organization mission and sales training.

What does a sales coach do?

The sales coaches observe and come up with better strategies and plan to solve training needs. A sales coach is an expert in sales and hence helps companies to develop and train sales members in the best trends and possible strategies to ensure success. Their duties and responsibilities include analyzing sales processes and their effectiveness and closely monitoring sales representatives for errors.

Sales trainer vs sales coach salary

Sales trainers and sales coaches have different pay scales, as shown below.

Sales TrainerSales Coach
Average salary$74,457$56,159
Salary rangeBetween $56,000 And $97,000Between $37,000 And $83,000
Highest paying CitySacramento, CA-
Highest paying stateAlaska-
Best paying companyPandora-
Best paying industryPharmaceutical-

Differences between sales trainer and sales coach education

There are a few differences between a sales trainer and a sales coach in terms of educational background:

Sales TrainerSales Coach
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 65%
Most common majorBusinessBusiness
Most common collegeSUNY College of Technology at AlfredSUNY College of Technology at Delhi

Sales trainer vs sales coach demographics

Here are the differences between sales trainers' and sales coaches' demographics:

Sales TrainerSales Coach
Average age4743
Gender ratioMale, 61.2% Female, 38.8%Male, 56.0% Female, 44.0%
Race ratioBlack or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.4% Asian, 5.2% White, 72.6% American Indian and Alaska Native, 0.2%Black or African American, 8.6% Unknown, 4.7% Hispanic or Latino, 18.2% Asian, 6.9% White, 61.0% American Indian and Alaska Native, 0.7%
LGBT Percentage6%9%

Differences between sales trainer and sales coach duties and responsibilities

Sales trainer example responsibilities.

  • Manage LMS system content uploads, expiration of materials, permission access to learners for internal and external channels.
  • Design and facilitate sales training programs, including corresponding manuals, PowerPoint, and training implementation.
  • Top KPI performer Q4 2013 & Q2 2014 by exceeding metrics in sales, traffic, & guest service.
  • Administer an LMS for entire sales team.
  • Accompany various sales representatives on discovery meetings / presentation to procure and increase existing revenue.
  • Learned proficiency in CRM software and applications.
  • Show more

Sales coach example responsibilities.

  • Achieve proficiency in all aspects of international business from documentation to freight logistics to pricing negotiations.
  • Prepare new sales representatives by conducting orientation to sales process; developing individual coaching plans; providing resources and assistance.
  • Analyze and recommend strategic plans for sales team, providing analysis and recommendations on ongoing team development and leadership.
  • Maintain detailed accountability of valuable jewelry, handle new merchandise, and maintain employee focus on departmental organization and cleanliness.
  • Create, edit and publish eLearning courses.
  • Contribute to the success of REI by maintaining a working knowledge of REI products and services offer to customers.

Sales trainer vs sales coach skills

Common sales trainer skills
  • Customer Service, 20%
  • Lead Generation, 4%
  • Sales Professionals, 4%
  • Product Knowledge, 4%
  • Training Content, 3%
  • Sales Management, 3%
Common sales coach skills
  • Sales Training, 11%
  • CRM, 9%
  • Call Monitoring, 6%
  • Sales Performance, 5%
  • Continuous Improvement, 5%
  • Product Knowledge, 5%