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The differences between sales trainers and sales coaches can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a sales trainer, becoming a sales coach takes usually requires 4-6 years. Additionally, a sales trainer has an average salary of $74,457, which is higher than the $56,159 average annual salary of a sales coach.
The top three skills for a sales trainer include customer service, lead generation and sales professionals. The most important skills for a sales coach are sales training, CRM, and call monitoring.
| Sales Trainer | Sales Coach | |
| Yearly salary | $74,457 | $56,159 |
| Hourly rate | $35.80 | $27.00 |
| Growth rate | 4% | 4% |
| Number of jobs | 112,599 | 92,873 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 65% |
| Average age | 47 | 43 |
| Years of experience | 4 | 6 |
As a sales trainer, you will perform various duties and responsibilities for an organization. Your job will typically include conducting orientation for new sales representatives, determining and organizing training, creating traditional and digital educational materials such as case studies and videos. You are responsible for coordinating sessions for individual and team performance and the monitoring of sales objectives. This role also requires you to gather feedback about training courses from managers and trainees and accomplish organization mission and sales training.
The sales coaches observe and come up with better strategies and plan to solve training needs. A sales coach is an expert in sales and hence helps companies to develop and train sales members in the best trends and possible strategies to ensure success. Their duties and responsibilities include analyzing sales processes and their effectiveness and closely monitoring sales representatives for errors.
Sales trainers and sales coaches have different pay scales, as shown below.
| Sales Trainer | Sales Coach | |
| Average salary | $74,457 | $56,159 |
| Salary range | Between $56,000 And $97,000 | Between $37,000 And $83,000 |
| Highest paying City | Sacramento, CA | - |
| Highest paying state | Alaska | - |
| Best paying company | Pandora | - |
| Best paying industry | Pharmaceutical | - |
There are a few differences between a sales trainer and a sales coach in terms of educational background:
| Sales Trainer | Sales Coach | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 65% |
| Most common major | Business | Business |
| Most common college | SUNY College of Technology at Alfred | SUNY College of Technology at Delhi |
Here are the differences between sales trainers' and sales coaches' demographics:
| Sales Trainer | Sales Coach | |
| Average age | 47 | 43 |
| Gender ratio | Male, 61.2% Female, 38.8% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.4% Asian, 5.2% White, 72.6% American Indian and Alaska Native, 0.2% | Black or African American, 8.6% Unknown, 4.7% Hispanic or Latino, 18.2% Asian, 6.9% White, 61.0% American Indian and Alaska Native, 0.7% |
| LGBT Percentage | 6% | 9% |