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The differences between search marketing managers and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a search marketing manager and a marketing strategist. Additionally, a search marketing manager has an average salary of $80,550, which is higher than the $80,033 average annual salary of a marketing strategist.
The top three skills for a search marketing manager include paid search, digital marketing and google analytics. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.
| Search Marketing Manager | Marketing Strategist | |
| Yearly salary | $80,550 | $80,033 |
| Hourly rate | $38.73 | $38.48 |
| Growth rate | 10% | 10% |
| Number of jobs | 123,369 | 89,543 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A search marketing manager is typically in charge of utilizing web search engines for marketing operations, ensuring efficiency and smooth workflow. Their responsibilities include developing strategies to identify the best practices to optimize search marketing procedures, managing the budgets and schedules, assessing the performance of the workforce, and monitoring the progress of all operations. They may also address issues and concerns, resolving them promptly and efficiently. Furthermore, as a search marketing manager, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
Search marketing managers and marketing strategists have different pay scales, as shown below.
| Search Marketing Manager | Marketing Strategist | |
| Average salary | $80,550 | $80,033 |
| Salary range | Between $56,000 And $113,000 | Between $53,000 And $119,000 |
| Highest paying City | San Francisco, CA | Harrisburg, PA |
| Highest paying state | California | Pennsylvania |
| Best paying company | Instacart | McKinsey & Company Inc |
| Best paying industry | Internet | Technology |
There are a few differences between a search marketing manager and a marketing strategist in terms of educational background:
| Search Marketing Manager | Marketing Strategist | |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 79% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between search marketing managers' and marketing strategists' demographics:
| Search Marketing Manager | Marketing Strategist | |
| Average age | 39 | 39 |
| Gender ratio | Male, 66.7% Female, 33.3% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |