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The differences between search marketing managers and product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a search marketing manager and a product marketing manager. Additionally, a product marketing manager has an average salary of $112,220, which is higher than the $80,550 average annual salary of a search marketing manager.
The top three skills for a search marketing manager include paid search, digital marketing and google analytics. The most important skills for a product marketing manager are digital marketing, product management, and project management.
| Search Marketing Manager | Product Marketing Manager | |
| Yearly salary | $80,550 | $112,220 |
| Hourly rate | $38.73 | $53.95 |
| Growth rate | 10% | 10% |
| Number of jobs | 123,369 | 166,047 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A search marketing manager is typically in charge of utilizing web search engines for marketing operations, ensuring efficiency and smooth workflow. Their responsibilities include developing strategies to identify the best practices to optimize search marketing procedures, managing the budgets and schedules, assessing the performance of the workforce, and monitoring the progress of all operations. They may also address issues and concerns, resolving them promptly and efficiently. Furthermore, as a search marketing manager, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.
Search marketing managers and product marketing managers have different pay scales, as shown below.
| Search Marketing Manager | Product Marketing Manager | |
| Average salary | $80,550 | $112,220 |
| Salary range | Between $56,000 And $113,000 | Between $83,000 And $149,000 |
| Highest paying City | San Francisco, CA | San Bruno, CA |
| Highest paying state | California | California |
| Best paying company | Instacart | Credit Karma |
| Best paying industry | Internet | Technology |
There are a few differences between a search marketing manager and a product marketing manager in terms of educational background:
| Search Marketing Manager | Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between search marketing managers' and product marketing managers' demographics:
| Search Marketing Manager | Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 66.7% Female, 33.3% | Male, 61.6% Female, 38.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |