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The differences between search marketing managers and senior managers of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a search marketing manager and a senior manager of marketing. Additionally, a senior manager of marketing has an average salary of $118,350, which is higher than the $80,550 average annual salary of a search marketing manager.
The top three skills for a search marketing manager include paid search, digital marketing and google analytics. The most important skills for a senior manager of marketing are digital marketing, marketing campaigns, and integrated marketing.
| Search Marketing Manager | Senior Manager Of Marketing | |
| Yearly salary | $80,550 | $118,350 |
| Hourly rate | $38.73 | $56.90 |
| Growth rate | 10% | 10% |
| Number of jobs | 123,369 | 109,064 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A search marketing manager is typically in charge of utilizing web search engines for marketing operations, ensuring efficiency and smooth workflow. Their responsibilities include developing strategies to identify the best practices to optimize search marketing procedures, managing the budgets and schedules, assessing the performance of the workforce, and monitoring the progress of all operations. They may also address issues and concerns, resolving them promptly and efficiently. Furthermore, as a search marketing manager, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.
Search marketing managers and senior managers of marketing have different pay scales, as shown below.
| Search Marketing Manager | Senior Manager Of Marketing | |
| Average salary | $80,550 | $118,350 |
| Salary range | Between $56,000 And $113,000 | Between $92,000 And $151,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Instacart | Roku |
| Best paying industry | Internet | Technology |
There are a few differences between a search marketing manager and a senior manager of marketing in terms of educational background:
| Search Marketing Manager | Senior Manager Of Marketing | |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 76% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between search marketing managers' and senior managers of marketing' demographics:
| Search Marketing Manager | Senior Manager Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 66.7% Female, 33.3% | Male, 49.2% Female, 50.8% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |