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The differences between sem specialists and content specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a sem specialist and a content specialist. Additionally, a content specialist has an average salary of $66,018, which is higher than the $61,808 average annual salary of a sem specialist.
The top three skills for a sem specialist include digital marketing, paid search and google analytics. The most important skills for a content specialist are customer service, digital marketing, and wordpress.
| SEM Specialist | Content Specialist | |
| Yearly salary | $61,808 | $66,018 |
| Hourly rate | $29.72 | $31.74 |
| Growth rate | 19% | 19% |
| Number of jobs | 16,944 | 40,346 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 76% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
An SEM specialist is in charge of understanding search engine rankings and optimizing the company's website to bring traffic to it via both organic as well paid search engine methods. To become an SEM specialist, you need to know how to do data analysis around the web and combine all the elements of online marketing, social marketing, and marketing analytics to create a strategy for the company's website.
A content specialist's role is to create strategies in developing captivating and engaging content to boost brand awareness and interest in a company. Their responsibilities revolve around conducting research and analysis of marketing conditions to identify new opportunities, keeping abreast of the latest trends, producing presentations and progress reports, and creating content through various mediums such as social media and print materials. Furthermore, it is essential to coordinate with managers and other content creators, all while adhering to the company's policies and standards.
Sem specialists and content specialists have different pay scales, as shown below.
| SEM Specialist | Content Specialist | |
| Average salary | $61,808 | $66,018 |
| Salary range | Between $46,000 And $81,000 | Between $52,000 And $83,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | New Jersey | New Jersey |
| Best paying company | Expedia Group | Meta |
| Best paying industry | Finance | Health Care |
There are a few differences between a sem specialist and a content specialist in terms of educational background:
| SEM Specialist | Content Specialist | |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 76% |
| Most common major | Marketing | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between sem specialists' and content specialists' demographics:
| SEM Specialist | Content Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 63.2% Female, 36.8% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.5% Asian, 14.1% White, 64.5% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.0% White, 66.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |