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The differences between senior global marketing managers and assistant marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior global marketing manager and an assistant marketing manager. Additionally, a senior global marketing manager has an average salary of $131,500, which is higher than the $94,094 average annual salary of an assistant marketing manager.
The top three skills for a senior global marketing manager include market research, digital marketing and product development. The most important skills for an assistant marketing manager are digital marketing, marketing campaigns, and project management.
| Senior Global Marketing Manager | Assistant Marketing Manager | |
| Yearly salary | $131,500 | $94,094 |
| Hourly rate | $63.22 | $45.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 141,385 | 82,527 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 66% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A Senior Global Marketing Manager oversees an organization's multinational marketing operations. They typically conduct market research and analysis to find trends and client opportunities, conceptualize plans together with marketing teams, gather and analyze data from previous or existing programs, implement solutions against vulnerable areas, and develop marketing materials and strategies. Moreover, a senior global marketing manager is in charge of supervising staff, leading and encouraging them to reach goals while implementing company policies and regulations.
An assistant marketing manager is primarily responsible for overseeing marketing operations, reaching sales targets and boosting brand awareness. There are also instances where one must coordinate with various marketing staff to develop plans and strategies, utilize knowledge on trends to determine new opportunities, conduct marketing projects and campaigns, and produce sales forecasts from financial data. Furthermore, an assistant marketing manager may perform clerical duties such as delivering progress reports and presentations, managing schedules, and responding to calls and inquiries.
Senior global marketing managers and assistant marketing managers have different pay scales, as shown below.
| Senior Global Marketing Manager | Assistant Marketing Manager | |
| Average salary | $131,500 | $94,094 |
| Salary range | Between $93,000 And $185,000 | Between $64,000 And $136,000 |
| Highest paying City | - | Portsmouth, VA |
| Highest paying state | - | Virginia |
| Best paying company | - | General Motors |
| Best paying industry | - | Finance |
There are a few differences between a senior global marketing manager and an assistant marketing manager in terms of educational background:
| Senior Global Marketing Manager | Assistant Marketing Manager | |
| Most common degree | Bachelor's Degree, 66% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior global marketing managers' and assistant marketing managers' demographics:
| Senior Global Marketing Manager | Assistant Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 47.0% Female, 53.0% | Male, 39.0% Female, 61.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |