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The differences between senior global marketing managers and digital marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior global marketing manager and a digital marketing manager. Additionally, a senior global marketing manager has an average salary of $131,500, which is higher than the $99,563 average annual salary of a digital marketing manager.
The top three skills for a senior global marketing manager include market research, digital marketing and product development. The most important skills for a digital marketing manager are digital marketing, google analytics, and email marketing.
| Senior Global Marketing Manager | Digital Marketing Manager | |
| Yearly salary | $131,500 | $99,563 |
| Hourly rate | $63.22 | $47.87 |
| Growth rate | 10% | 10% |
| Number of jobs | 141,385 | 126,137 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 66% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A Senior Global Marketing Manager oversees an organization's multinational marketing operations. They typically conduct market research and analysis to find trends and client opportunities, conceptualize plans together with marketing teams, gather and analyze data from previous or existing programs, implement solutions against vulnerable areas, and develop marketing materials and strategies. Moreover, a senior global marketing manager is in charge of supervising staff, leading and encouraging them to reach goals while implementing company policies and regulations.
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
Senior global marketing managers and digital marketing managers have different pay scales, as shown below.
| Senior Global Marketing Manager | Digital Marketing Manager | |
| Average salary | $131,500 | $99,563 |
| Salary range | Between $93,000 And $185,000 | Between $71,000 And $138,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | New Jersey |
| Best paying company | - | Conrad N. Hilton Foundation |
| Best paying industry | - | - |
There are a few differences between a senior global marketing manager and a digital marketing manager in terms of educational background:
| Senior Global Marketing Manager | Digital Marketing Manager | |
| Most common degree | Bachelor's Degree, 66% | Bachelor's Degree, 77% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior global marketing managers' and digital marketing managers' demographics:
| Senior Global Marketing Manager | Digital Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 47.0% Female, 53.0% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |