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The differences between senior global marketing managers and heads of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior global marketing manager and a head of marketing. Additionally, a head of marketing has an average salary of $137,829, which is higher than the $131,500 average annual salary of a senior global marketing manager.
The top three skills for a senior global marketing manager include market research, digital marketing and product development. The most important skills for a head of marketing are digital marketing, integrated marketing, and marketing campaigns.
| Senior Global Marketing Manager | Head Of Marketing | |
| Yearly salary | $131,500 | $137,829 |
| Hourly rate | $63.22 | $66.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 141,385 | 92,557 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 66% | Bachelor's Degree, 69% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A Senior Global Marketing Manager oversees an organization's multinational marketing operations. They typically conduct market research and analysis to find trends and client opportunities, conceptualize plans together with marketing teams, gather and analyze data from previous or existing programs, implement solutions against vulnerable areas, and develop marketing materials and strategies. Moreover, a senior global marketing manager is in charge of supervising staff, leading and encouraging them to reach goals while implementing company policies and regulations.
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
Senior global marketing managers and heads of marketing have different pay scales, as shown below.
| Senior Global Marketing Manager | Head Of Marketing | |
| Average salary | $131,500 | $137,829 |
| Salary range | Between $93,000 And $185,000 | Between $93,000 And $203,000 |
| Highest paying City | - | Seattle, WA |
| Highest paying state | - | Washington |
| Best paying company | - | Meta |
| Best paying industry | - | Media |
There are a few differences between a senior global marketing manager and a head of marketing in terms of educational background:
| Senior Global Marketing Manager | Head Of Marketing | |
| Most common degree | Bachelor's Degree, 66% | Bachelor's Degree, 69% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior global marketing managers' and heads of marketing' demographics:
| Senior Global Marketing Manager | Head Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 47.0% Female, 53.0% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |