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Senior global marketing manager vs manager, field marketing

The differences between senior global marketing managers and managers, field marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior global marketing manager and a manager, field marketing. Additionally, a senior global marketing manager has an average salary of $131,500, which is higher than the $93,296 average annual salary of a manager, field marketing.

The top three skills for a senior global marketing manager include market research, digital marketing and product development. The most important skills for a manager, field marketing are digital marketing, integrated marketing, and project management.

Senior global marketing manager vs manager, field marketing overview

Senior Global Marketing ManagerManager, Field Marketing
Yearly salary$131,500$93,296
Hourly rate$63.22$44.85
Growth rate10%10%
Number of jobs141,385174,371
Job satisfaction--
Most common degreeBachelor's Degree, 66%Bachelor's Degree, 82%
Average age3939
Years of experience1010

What does a senior global marketing manager do?

A Senior Global Marketing Manager oversees an organization's multinational marketing operations. They typically conduct market research and analysis to find trends and client opportunities, conceptualize plans together with marketing teams, gather and analyze data from previous or existing programs, implement solutions against vulnerable areas, and develop marketing materials and strategies. Moreover, a senior global marketing manager is in charge of supervising staff, leading and encouraging them to reach goals while implementing company policies and regulations.

What does a manager, field marketing do?

A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.

Senior global marketing manager vs manager, field marketing salary

Senior global marketing managers and managers, field marketing have different pay scales, as shown below.

Senior Global Marketing ManagerManager, Field Marketing
Average salary$131,500$93,296
Salary rangeBetween $93,000 And $185,000Between $68,000 And $127,000
Highest paying City-Carson City, NV
Highest paying state-Nevada
Best paying company-Google
Best paying industry-Technology

Differences between senior global marketing manager and manager, field marketing education

There are a few differences between a senior global marketing manager and a manager, field marketing in terms of educational background:

Senior Global Marketing ManagerManager, Field Marketing
Most common degreeBachelor's Degree, 66%Bachelor's Degree, 82%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Senior global marketing manager vs manager, field marketing demographics

Here are the differences between senior global marketing managers' and managers, field marketing' demographics:

Senior Global Marketing ManagerManager, Field Marketing
Average age3939
Gender ratioMale, 47.0% Female, 53.0%Male, 47.1% Female, 52.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between senior global marketing manager and manager, field marketing duties and responsibilities

Senior global marketing manager example responsibilities.

  • Manage strategic redesign of corporate website and client portals while ensuring brand standards and leading SEO strategy.
  • Manage budget and resources, establish ROI goals and measure results to align field execution with strategy and objectives.
  • Lead regional marketing in the Americas, EMEA and APAC to deliver comprehensive re-brand of company and acquire entities globally.
  • Develop investment scenarios for fiscal planning and strategic initiatives to predict future ROI by marketing driver and revenue channel.
  • Analyze and evaluate the CRM program for ongoing optimization and customization opportunities base on sales and customer engagement.
  • Optimize SEO strategy to get top placement for various keywords.
  • Show more

Manager, field marketing example responsibilities.

  • Lead development and deployment of national programs, campaigns, curriculum, e-mail marketing and CRM platforms.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Design and publish weekly PowerPoint review deck to senior regional leadership and global leadership teams.
  • Serve in marketing support role for Alcatel-Lucent products, solutions and services for Americas' region.
  • Coordinate product launch including all elements from background pictures, specification changes, and PowerPoint presentation.
  • Track and report against MDF spend/promotional campaign effectiveness and update monthly metric tracking/reports.
  • Show more

Senior global marketing manager vs manager, field marketing skills

Common senior global marketing manager skills
  • Market Research, 9%
  • Digital Marketing, 9%
  • Product Development, 5%
  • Channel Marketing, 4%
  • Marketing Campaigns, 4%
  • Content Strategy, 3%
Common manager, field marketing skills
  • Digital Marketing, 9%
  • Integrated Marketing, 8%
  • Project Management, 5%
  • Salesforce, 5%
  • ROI, 5%
  • Marketing Campaigns, 4%

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