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The differences between senior global marketing managers and marketing account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior global marketing manager and a marketing account manager. Additionally, a senior global marketing manager has an average salary of $131,500, which is higher than the $67,983 average annual salary of a marketing account manager.
The top three skills for a senior global marketing manager include market research, digital marketing and product development. The most important skills for a marketing account manager are digital marketing, project management, and email marketing.
| Senior Global Marketing Manager | Marketing Account Manager | |
| Yearly salary | $131,500 | $67,983 |
| Hourly rate | $63.22 | $32.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 141,385 | 163,297 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 66% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A Senior Global Marketing Manager oversees an organization's multinational marketing operations. They typically conduct market research and analysis to find trends and client opportunities, conceptualize plans together with marketing teams, gather and analyze data from previous or existing programs, implement solutions against vulnerable areas, and develop marketing materials and strategies. Moreover, a senior global marketing manager is in charge of supervising staff, leading and encouraging them to reach goals while implementing company policies and regulations.
A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.
Senior global marketing managers and marketing account managers have different pay scales, as shown below.
| Senior Global Marketing Manager | Marketing Account Manager | |
| Average salary | $131,500 | $67,983 |
| Salary range | Between $93,000 And $185,000 | Between $50,000 And $91,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | Washington |
| Best paying company | - | American Tower |
| Best paying industry | - | Energy |
There are a few differences between a senior global marketing manager and a marketing account manager in terms of educational background:
| Senior Global Marketing Manager | Marketing Account Manager | |
| Most common degree | Bachelor's Degree, 66% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior global marketing managers' and marketing account managers' demographics:
| Senior Global Marketing Manager | Marketing Account Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 47.0% Female, 53.0% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |