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Senior global marketing manager vs marketing account manager

The differences between senior global marketing managers and marketing account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior global marketing manager and a marketing account manager. Additionally, a senior global marketing manager has an average salary of $131,500, which is higher than the $67,983 average annual salary of a marketing account manager.

The top three skills for a senior global marketing manager include market research, digital marketing and product development. The most important skills for a marketing account manager are digital marketing, project management, and email marketing.

Senior global marketing manager vs marketing account manager overview

Senior Global Marketing ManagerMarketing Account Manager
Yearly salary$131,500$67,983
Hourly rate$63.22$32.68
Growth rate10%10%
Number of jobs141,385163,297
Job satisfaction--
Most common degreeBachelor's Degree, 66%Bachelor's Degree, 78%
Average age3939
Years of experience1010

What does a senior global marketing manager do?

A Senior Global Marketing Manager oversees an organization's multinational marketing operations. They typically conduct market research and analysis to find trends and client opportunities, conceptualize plans together with marketing teams, gather and analyze data from previous or existing programs, implement solutions against vulnerable areas, and develop marketing materials and strategies. Moreover, a senior global marketing manager is in charge of supervising staff, leading and encouraging them to reach goals while implementing company policies and regulations.

What does a marketing account manager do?

A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.

Senior global marketing manager vs marketing account manager salary

Senior global marketing managers and marketing account managers have different pay scales, as shown below.

Senior Global Marketing ManagerMarketing Account Manager
Average salary$131,500$67,983
Salary rangeBetween $93,000 And $185,000Between $50,000 And $91,000
Highest paying City-San Francisco, CA
Highest paying state-Washington
Best paying company-American Tower
Best paying industry-Energy

Differences between senior global marketing manager and marketing account manager education

There are a few differences between a senior global marketing manager and a marketing account manager in terms of educational background:

Senior Global Marketing ManagerMarketing Account Manager
Most common degreeBachelor's Degree, 66%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Senior global marketing manager vs marketing account manager demographics

Here are the differences between senior global marketing managers' and marketing account managers' demographics:

Senior Global Marketing ManagerMarketing Account Manager
Average age3939
Gender ratioMale, 47.0% Female, 53.0%Male, 43.0% Female, 57.0%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between senior global marketing manager and marketing account manager duties and responsibilities

Senior global marketing manager example responsibilities.

  • Manage strategic redesign of corporate website and client portals while ensuring brand standards and leading SEO strategy.
  • Manage budget and resources, establish ROI goals and measure results to align field execution with strategy and objectives.
  • Lead regional marketing in the Americas, EMEA and APAC to deliver comprehensive re-brand of company and acquire entities globally.
  • Develop investment scenarios for fiscal planning and strategic initiatives to predict future ROI by marketing driver and revenue channel.
  • Analyze and evaluate the CRM program for ongoing optimization and customization opportunities base on sales and customer engagement.
  • Optimize SEO strategy to get top placement for various keywords.
  • Show more

Marketing account manager example responsibilities.

  • Plan, manage and implement the Siemens CRM process, and conduct customer calls to close business.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Develop key marketing assets: landing pages, Facebook app, newsletters, segmentation.
  • Create and implement display ad campaigns of $35K+ for Google, LinkedIn, Facebook and WebMD.
  • Facilitate implementation of CRM system that dramatically improve tracking of prospects/leads.
  • Conduct ROI analysis on promotional activities to determine effectiveness for client engagement including web metric programs to measure marketing success.
  • Show more

Senior global marketing manager vs marketing account manager skills

Common senior global marketing manager skills
  • Market Research, 9%
  • Digital Marketing, 9%
  • Product Development, 5%
  • Channel Marketing, 4%
  • Marketing Campaigns, 4%
  • Content Strategy, 3%
Common marketing account manager skills
  • Digital Marketing, 18%
  • Project Management, 8%
  • Email Marketing, 6%
  • Account Management, 5%
  • Marketing Campaigns, 5%
  • Google Analytics, 5%

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