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Senior global marketing manager vs marketing manager/project manager

The differences between senior global marketing managers and marketing manager/project managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior global marketing manager and a marketing manager/project manager. Additionally, a senior global marketing manager has an average salary of $131,500, which is higher than the $78,368 average annual salary of a marketing manager/project manager.

The top three skills for a senior global marketing manager include market research, digital marketing and product development. The most important skills for a marketing manager/project manager are project management, digital marketing, and marketing campaigns.

Senior global marketing manager vs marketing manager/project manager overview

Senior Global Marketing ManagerMarketing Manager/Project Manager
Yearly salary$131,500$78,368
Hourly rate$63.22$37.68
Growth rate10%10%
Number of jobs141,385187,949
Job satisfaction--
Most common degreeBachelor's Degree, 66%Bachelor's Degree, 77%
Average age3939
Years of experience1010

What does a senior global marketing manager do?

A Senior Global Marketing Manager oversees an organization's multinational marketing operations. They typically conduct market research and analysis to find trends and client opportunities, conceptualize plans together with marketing teams, gather and analyze data from previous or existing programs, implement solutions against vulnerable areas, and develop marketing materials and strategies. Moreover, a senior global marketing manager is in charge of supervising staff, leading and encouraging them to reach goals while implementing company policies and regulations.

What does a marketing manager/project manager do?

A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.

Senior global marketing manager vs marketing manager/project manager salary

Senior global marketing managers and marketing manager/project managers have different pay scales, as shown below.

Senior Global Marketing ManagerMarketing Manager/Project Manager
Average salary$131,500$78,368
Salary rangeBetween $93,000 And $185,000Between $56,000 And $109,000
Highest paying City-Carson City, NV
Highest paying state-Nevada
Best paying company-Meta
Best paying industry-Technology

Differences between senior global marketing manager and marketing manager/project manager education

There are a few differences between a senior global marketing manager and a marketing manager/project manager in terms of educational background:

Senior Global Marketing ManagerMarketing Manager/Project Manager
Most common degreeBachelor's Degree, 66%Bachelor's Degree, 77%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Senior global marketing manager vs marketing manager/project manager demographics

Here are the differences between senior global marketing managers' and marketing manager/project managers' demographics:

Senior Global Marketing ManagerMarketing Manager/Project Manager
Average age3939
Gender ratioMale, 47.0% Female, 53.0%Male, 38.1% Female, 61.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between senior global marketing manager and marketing manager/project manager duties and responsibilities

Senior global marketing manager example responsibilities.

  • Manage strategic redesign of corporate website and client portals while ensuring brand standards and leading SEO strategy.
  • Manage budget and resources, establish ROI goals and measure results to align field execution with strategy and objectives.
  • Lead regional marketing in the Americas, EMEA and APAC to deliver comprehensive re-brand of company and acquire entities globally.
  • Develop investment scenarios for fiscal planning and strategic initiatives to predict future ROI by marketing driver and revenue channel.
  • Analyze and evaluate the CRM program for ongoing optimization and customization opportunities base on sales and customer engagement.
  • Optimize SEO strategy to get top placement for various keywords.
  • Show more

Marketing manager/project manager example responsibilities.

  • Manage client's $120K SEM budget; make allocations toward competitor analysis, keyword research and linking strategies.
  • Manage SEO and SEM programs including optimization of landing pages and A/B campaign testing with PPC and social media ads.
  • Define and program manage nurture campaigns utilizing CRM database.
  • Manage sensitive digital and print archives of value historic and current photography.
  • Plan and manage communication projects including writing newsletters, brochures, annual reports and producing videos and PowerPoint presentations.
  • Assist in developing websites by writing HTML5, CSS, and JavaScript code.
  • Show more

Senior global marketing manager vs marketing manager/project manager skills

Common senior global marketing manager skills
  • Market Research, 9%
  • Digital Marketing, 9%
  • Product Development, 5%
  • Channel Marketing, 4%
  • Marketing Campaigns, 4%
  • Content Strategy, 3%
Common marketing manager/project manager skills
  • Project Management, 17%
  • Digital Marketing, 12%
  • Marketing Campaigns, 7%
  • PowerPoint, 5%
  • Email Campaigns, 3%
  • Email Marketing, 3%

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