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The differences between senior global marketing managers and marketing manager/project managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior global marketing manager and a marketing manager/project manager. Additionally, a senior global marketing manager has an average salary of $131,500, which is higher than the $78,368 average annual salary of a marketing manager/project manager.
The top three skills for a senior global marketing manager include market research, digital marketing and product development. The most important skills for a marketing manager/project manager are project management, digital marketing, and marketing campaigns.
| Senior Global Marketing Manager | Marketing Manager/Project Manager | |
| Yearly salary | $131,500 | $78,368 |
| Hourly rate | $63.22 | $37.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 141,385 | 187,949 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 66% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A Senior Global Marketing Manager oversees an organization's multinational marketing operations. They typically conduct market research and analysis to find trends and client opportunities, conceptualize plans together with marketing teams, gather and analyze data from previous or existing programs, implement solutions against vulnerable areas, and develop marketing materials and strategies. Moreover, a senior global marketing manager is in charge of supervising staff, leading and encouraging them to reach goals while implementing company policies and regulations.
A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.
Senior global marketing managers and marketing manager/project managers have different pay scales, as shown below.
| Senior Global Marketing Manager | Marketing Manager/Project Manager | |
| Average salary | $131,500 | $78,368 |
| Salary range | Between $93,000 And $185,000 | Between $56,000 And $109,000 |
| Highest paying City | - | Carson City, NV |
| Highest paying state | - | Nevada |
| Best paying company | - | Meta |
| Best paying industry | - | Technology |
There are a few differences between a senior global marketing manager and a marketing manager/project manager in terms of educational background:
| Senior Global Marketing Manager | Marketing Manager/Project Manager | |
| Most common degree | Bachelor's Degree, 66% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior global marketing managers' and marketing manager/project managers' demographics:
| Senior Global Marketing Manager | Marketing Manager/Project Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 47.0% Female, 53.0% | Male, 38.1% Female, 61.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |