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Senior global marketing manager vs product marketing manager

The differences between senior global marketing managers and product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior global marketing manager and a product marketing manager. Additionally, a senior global marketing manager has an average salary of $131,500, which is higher than the $112,220 average annual salary of a product marketing manager.

The top three skills for a senior global marketing manager include market research, digital marketing and product development. The most important skills for a product marketing manager are digital marketing, product management, and project management.

Senior global marketing manager vs product marketing manager overview

Senior Global Marketing ManagerProduct Marketing Manager
Yearly salary$131,500$112,220
Hourly rate$63.22$53.95
Growth rate10%10%
Number of jobs141,385166,047
Job satisfaction--
Most common degreeBachelor's Degree, 66%Bachelor's Degree, 75%
Average age3939
Years of experience1010

What does a senior global marketing manager do?

A Senior Global Marketing Manager oversees an organization's multinational marketing operations. They typically conduct market research and analysis to find trends and client opportunities, conceptualize plans together with marketing teams, gather and analyze data from previous or existing programs, implement solutions against vulnerable areas, and develop marketing materials and strategies. Moreover, a senior global marketing manager is in charge of supervising staff, leading and encouraging them to reach goals while implementing company policies and regulations.

What does a product marketing manager do?

A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.

Senior global marketing manager vs product marketing manager salary

Senior global marketing managers and product marketing managers have different pay scales, as shown below.

Senior Global Marketing ManagerProduct Marketing Manager
Average salary$131,500$112,220
Salary rangeBetween $93,000 And $185,000Between $83,000 And $149,000
Highest paying City-San Bruno, CA
Highest paying state-California
Best paying company-Credit Karma
Best paying industry-Technology

Differences between senior global marketing manager and product marketing manager education

There are a few differences between a senior global marketing manager and a product marketing manager in terms of educational background:

Senior Global Marketing ManagerProduct Marketing Manager
Most common degreeBachelor's Degree, 66%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Senior global marketing manager vs product marketing manager demographics

Here are the differences between senior global marketing managers' and product marketing managers' demographics:

Senior Global Marketing ManagerProduct Marketing Manager
Average age3939
Gender ratioMale, 47.0% Female, 53.0%Male, 61.6% Female, 38.4%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between senior global marketing manager and product marketing manager duties and responsibilities

Senior global marketing manager example responsibilities.

  • Manage strategic redesign of corporate website and client portals while ensuring brand standards and leading SEO strategy.
  • Manage budget and resources, establish ROI goals and measure results to align field execution with strategy and objectives.
  • Lead regional marketing in the Americas, EMEA and APAC to deliver comprehensive re-brand of company and acquire entities globally.
  • Develop investment scenarios for fiscal planning and strategic initiatives to predict future ROI by marketing driver and revenue channel.
  • Analyze and evaluate the CRM program for ongoing optimization and customization opportunities base on sales and customer engagement.
  • Optimize SEO strategy to get top placement for various keywords.
  • Show more

Product marketing manager example responsibilities.

  • Manage IP and IPX VPN solutions, including definition of next generation ipsec-base products.
  • Manage execution of retail signage (POS) and cross promotions for grocery partners.
  • Lead a global team representing the commercial interests of the Americas, Europe and Asia.
  • Define, design and manage next generation intranet product incorporating HTML, CGI, and JAVA.
  • Define the product and manage the development of a line of switch mode power supplies for the PC & general market.
  • Lead product development and business development of emerging mobile and cloud solutions.
  • Show more

Senior global marketing manager vs product marketing manager skills

Common senior global marketing manager skills
  • Market Research, 9%
  • Digital Marketing, 9%
  • Product Development, 5%
  • Channel Marketing, 4%
  • Marketing Campaigns, 4%
  • Content Strategy, 3%
Common product marketing manager skills
  • Digital Marketing, 7%
  • Product Management, 7%
  • Project Management, 6%
  • Marketing Campaigns, 5%
  • Market Research, 4%
  • B2B Marketing, 4%

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