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Senior global marketing manager vs regional marketing manager

The differences between senior global marketing managers and regional marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior global marketing manager and a regional marketing manager. Additionally, a senior global marketing manager has an average salary of $131,500, which is higher than the $85,217 average annual salary of a regional marketing manager.

The top three skills for a senior global marketing manager include market research, digital marketing and product development. The most important skills for a regional marketing manager are digital marketing, integrated marketing, and marketing campaigns.

Senior global marketing manager vs regional marketing manager overview

Senior Global Marketing ManagerRegional Marketing Manager
Yearly salary$131,500$85,217
Hourly rate$63.22$40.97
Growth rate10%10%
Number of jobs141,385115,987
Job satisfaction--
Most common degreeBachelor's Degree, 66%Bachelor's Degree, 78%
Average age3939
Years of experience1010

What does a senior global marketing manager do?

A Senior Global Marketing Manager oversees an organization's multinational marketing operations. They typically conduct market research and analysis to find trends and client opportunities, conceptualize plans together with marketing teams, gather and analyze data from previous or existing programs, implement solutions against vulnerable areas, and develop marketing materials and strategies. Moreover, a senior global marketing manager is in charge of supervising staff, leading and encouraging them to reach goals while implementing company policies and regulations.

What does a regional marketing manager do?

A Regional Marketing Manager plans and implements strategic marketing plans for an organization at a regional level. They analyze data, create recommendations, and write reports.

Senior global marketing manager vs regional marketing manager salary

Senior global marketing managers and regional marketing managers have different pay scales, as shown below.

Senior Global Marketing ManagerRegional Marketing Manager
Average salary$131,500$85,217
Salary rangeBetween $93,000 And $185,000Between $62,000 And $116,000
Highest paying City-San Francisco, CA
Highest paying state-California
Best paying company-AbbVie
Best paying industry-Construction

Differences between senior global marketing manager and regional marketing manager education

There are a few differences between a senior global marketing manager and a regional marketing manager in terms of educational background:

Senior Global Marketing ManagerRegional Marketing Manager
Most common degreeBachelor's Degree, 66%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Senior global marketing manager vs regional marketing manager demographics

Here are the differences between senior global marketing managers' and regional marketing managers' demographics:

Senior Global Marketing ManagerRegional Marketing Manager
Average age3939
Gender ratioMale, 47.0% Female, 53.0%Male, 54.5% Female, 45.5%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between senior global marketing manager and regional marketing manager duties and responsibilities

Senior global marketing manager example responsibilities.

  • Manage strategic redesign of corporate website and client portals while ensuring brand standards and leading SEO strategy.
  • Manage budget and resources, establish ROI goals and measure results to align field execution with strategy and objectives.
  • Lead regional marketing in the Americas, EMEA and APAC to deliver comprehensive re-brand of company and acquire entities globally.
  • Develop investment scenarios for fiscal planning and strategic initiatives to predict future ROI by marketing driver and revenue channel.
  • Analyze and evaluate the CRM program for ongoing optimization and customization opportunities base on sales and customer engagement.
  • Optimize SEO strategy to get top placement for various keywords.
  • Show more

Regional marketing manager example responsibilities.

  • Coordinate and manage local grass roots marketing efforts to ensure delivery of the brand promise.
  • Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
  • Manage activities calendar and campaign results reporting findings to upper executives and salesforce.
  • Manage online and social media efforts for regional locations including Facebook, website announcements and updates.
  • Develop promotions which heighten brand awareness and maximize ROI.
  • Exceed company sales goals that help propel Samsung into being the leading mobile handset manufacturer in the region.
  • Show more

Senior global marketing manager vs regional marketing manager skills

Common senior global marketing manager skills
  • Market Research, 9%
  • Digital Marketing, 9%
  • Product Development, 5%
  • Channel Marketing, 4%
  • Marketing Campaigns, 4%
  • Content Strategy, 3%
Common regional marketing manager skills
  • Digital Marketing, 15%
  • Integrated Marketing, 6%
  • Marketing Campaigns, 5%
  • Project Management, 5%
  • ROI, 5%
  • Lead Generation, 4%

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