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The differences between senior global marketing managers and regional marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior global marketing manager and a regional marketing manager. Additionally, a senior global marketing manager has an average salary of $131,500, which is higher than the $85,217 average annual salary of a regional marketing manager.
The top three skills for a senior global marketing manager include market research, digital marketing and product development. The most important skills for a regional marketing manager are digital marketing, integrated marketing, and marketing campaigns.
| Senior Global Marketing Manager | Regional Marketing Manager | |
| Yearly salary | $131,500 | $85,217 |
| Hourly rate | $63.22 | $40.97 |
| Growth rate | 10% | 10% |
| Number of jobs | 141,385 | 115,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 66% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A Senior Global Marketing Manager oversees an organization's multinational marketing operations. They typically conduct market research and analysis to find trends and client opportunities, conceptualize plans together with marketing teams, gather and analyze data from previous or existing programs, implement solutions against vulnerable areas, and develop marketing materials and strategies. Moreover, a senior global marketing manager is in charge of supervising staff, leading and encouraging them to reach goals while implementing company policies and regulations.
A Regional Marketing Manager plans and implements strategic marketing plans for an organization at a regional level. They analyze data, create recommendations, and write reports.
Senior global marketing managers and regional marketing managers have different pay scales, as shown below.
| Senior Global Marketing Manager | Regional Marketing Manager | |
| Average salary | $131,500 | $85,217 |
| Salary range | Between $93,000 And $185,000 | Between $62,000 And $116,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | California |
| Best paying company | - | AbbVie |
| Best paying industry | - | Construction |
There are a few differences between a senior global marketing manager and a regional marketing manager in terms of educational background:
| Senior Global Marketing Manager | Regional Marketing Manager | |
| Most common degree | Bachelor's Degree, 66% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior global marketing managers' and regional marketing managers' demographics:
| Senior Global Marketing Manager | Regional Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 47.0% Female, 53.0% | Male, 54.5% Female, 45.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |