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Senior global marketing manager vs sales and marketing manager

The differences between senior global marketing managers and sales and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior global marketing manager and a sales and marketing manager. Additionally, a senior global marketing manager has an average salary of $131,500, which is higher than the $81,953 average annual salary of a sales and marketing manager.

The top three skills for a senior global marketing manager include market research, digital marketing and product development. The most important skills for a sales and marketing manager are customer service, digital marketing, and customer satisfaction.

Senior global marketing manager vs sales and marketing manager overview

Senior Global Marketing ManagerSales And Marketing Manager
Yearly salary$131,500$81,953
Hourly rate$63.22$39.40
Growth rate10%10%
Number of jobs141,385151,042
Job satisfaction--
Most common degreeBachelor's Degree, 66%Bachelor's Degree, 72%
Average age3939
Years of experience1010

What does a senior global marketing manager do?

A Senior Global Marketing Manager oversees an organization's multinational marketing operations. They typically conduct market research and analysis to find trends and client opportunities, conceptualize plans together with marketing teams, gather and analyze data from previous or existing programs, implement solutions against vulnerable areas, and develop marketing materials and strategies. Moreover, a senior global marketing manager is in charge of supervising staff, leading and encouraging them to reach goals while implementing company policies and regulations.

What does a sales and marketing manager do?

Marketing managers are experts in marketing a product or business. They take charge of a lot of responsibilities in the business. These include the integration of budgets and estimates for marketing campaigns, involvement in negotiations, and collaboration with advertising agencies. It is their job to research and develop marketing opportunities. They perform managerial duties in line with the company's operational goals. Also, they plan and implement new plans for the sales of the company.

Senior global marketing manager vs sales and marketing manager salary

Senior global marketing managers and sales and marketing managers have different pay scales, as shown below.

Senior Global Marketing ManagerSales And Marketing Manager
Average salary$131,500$81,953
Salary rangeBetween $93,000 And $185,000Between $43,000 And $154,000
Highest paying City-Yonkers, NY
Highest paying state-New York
Best paying company-Meta
Best paying industry-Technology

Differences between senior global marketing manager and sales and marketing manager education

There are a few differences between a senior global marketing manager and a sales and marketing manager in terms of educational background:

Senior Global Marketing ManagerSales And Marketing Manager
Most common degreeBachelor's Degree, 66%Bachelor's Degree, 72%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Senior global marketing manager vs sales and marketing manager demographics

Here are the differences between senior global marketing managers' and sales and marketing managers' demographics:

Senior Global Marketing ManagerSales And Marketing Manager
Average age3939
Gender ratioMale, 47.0% Female, 53.0%Male, 59.8% Female, 40.2%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between senior global marketing manager and sales and marketing manager duties and responsibilities

Senior global marketing manager example responsibilities.

  • Manage strategic redesign of corporate website and client portals while ensuring brand standards and leading SEO strategy.
  • Manage budget and resources, establish ROI goals and measure results to align field execution with strategy and objectives.
  • Lead regional marketing in the Americas, EMEA and APAC to deliver comprehensive re-brand of company and acquire entities globally.
  • Develop investment scenarios for fiscal planning and strategic initiatives to predict future ROI by marketing driver and revenue channel.
  • Analyze and evaluate the CRM program for ongoing optimization and customization opportunities base on sales and customer engagement.
  • Optimize SEO strategy to get top placement for various keywords.
  • Show more

Sales and marketing manager example responsibilities.

  • Qualify leads with Linkedin, Slideshare and Google+, prospect new and define opportunities with existing.
  • Develop and execute strategies that help achieve budget and revenue goals, consistent RevPAR growth, and transient business.
  • Manage proposals, contracts and client relations resulting in increase room nights, ADR, revenues and loyalty to the brand.
  • Review draft and submit RFP responses and manage follow-up communications.
  • Design marketing and advertising collateral, manage company website, SEO and social media
  • Maximize ROI by establishing, executing and managing online advertising and promotional campaigns.
  • Show more

Senior global marketing manager vs sales and marketing manager skills

Common senior global marketing manager skills
  • Market Research, 9%
  • Digital Marketing, 9%
  • Product Development, 5%
  • Channel Marketing, 4%
  • Marketing Campaigns, 4%
  • Content Strategy, 3%
Common sales and marketing manager skills
  • Customer Service, 13%
  • Digital Marketing, 10%
  • Customer Satisfaction, 8%
  • Product Development, 7%
  • B2C, 7%
  • Sales Process, 6%

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