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The differences between senior global marketing managers and sales and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior global marketing manager and a sales and marketing manager. Additionally, a senior global marketing manager has an average salary of $131,500, which is higher than the $81,953 average annual salary of a sales and marketing manager.
The top three skills for a senior global marketing manager include market research, digital marketing and product development. The most important skills for a sales and marketing manager are customer service, digital marketing, and customer satisfaction.
| Senior Global Marketing Manager | Sales And Marketing Manager | |
| Yearly salary | $131,500 | $81,953 |
| Hourly rate | $63.22 | $39.40 |
| Growth rate | 10% | 10% |
| Number of jobs | 141,385 | 151,042 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 66% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A Senior Global Marketing Manager oversees an organization's multinational marketing operations. They typically conduct market research and analysis to find trends and client opportunities, conceptualize plans together with marketing teams, gather and analyze data from previous or existing programs, implement solutions against vulnerable areas, and develop marketing materials and strategies. Moreover, a senior global marketing manager is in charge of supervising staff, leading and encouraging them to reach goals while implementing company policies and regulations.
Marketing managers are experts in marketing a product or business. They take charge of a lot of responsibilities in the business. These include the integration of budgets and estimates for marketing campaigns, involvement in negotiations, and collaboration with advertising agencies. It is their job to research and develop marketing opportunities. They perform managerial duties in line with the company's operational goals. Also, they plan and implement new plans for the sales of the company.
Senior global marketing managers and sales and marketing managers have different pay scales, as shown below.
| Senior Global Marketing Manager | Sales And Marketing Manager | |
| Average salary | $131,500 | $81,953 |
| Salary range | Between $93,000 And $185,000 | Between $43,000 And $154,000 |
| Highest paying City | - | Yonkers, NY |
| Highest paying state | - | New York |
| Best paying company | - | Meta |
| Best paying industry | - | Technology |
There are a few differences between a senior global marketing manager and a sales and marketing manager in terms of educational background:
| Senior Global Marketing Manager | Sales And Marketing Manager | |
| Most common degree | Bachelor's Degree, 66% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior global marketing managers' and sales and marketing managers' demographics:
| Senior Global Marketing Manager | Sales And Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 47.0% Female, 53.0% | Male, 59.8% Female, 40.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |