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Senior global marketing manager vs senior director of marketing

The differences between senior global marketing managers and senior directors of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior global marketing manager and a senior director of marketing. Additionally, a senior director of marketing has an average salary of $159,916, which is higher than the $131,500 average annual salary of a senior global marketing manager.

The top three skills for a senior global marketing manager include market research, digital marketing and product development. The most important skills for a senior director of marketing are digital marketing, email marketing, and SR.

Senior global marketing manager vs senior director of marketing overview

Senior Global Marketing ManagerSenior Director Of Marketing
Yearly salary$131,500$159,916
Hourly rate$63.22$76.88
Growth rate10%10%
Number of jobs141,385106,180
Job satisfaction--
Most common degreeBachelor's Degree, 66%Bachelor's Degree, 75%
Average age3939
Years of experience1010

What does a senior global marketing manager do?

A Senior Global Marketing Manager oversees an organization's multinational marketing operations. They typically conduct market research and analysis to find trends and client opportunities, conceptualize plans together with marketing teams, gather and analyze data from previous or existing programs, implement solutions against vulnerable areas, and develop marketing materials and strategies. Moreover, a senior global marketing manager is in charge of supervising staff, leading and encouraging them to reach goals while implementing company policies and regulations.

What does a senior director of marketing do?

A Senior Director of Marketing supervises all marketing operations of the company. They are also responsible for developing objectives and policies for the sales and marketing departments.

Senior global marketing manager vs senior director of marketing salary

Senior global marketing managers and senior directors of marketing have different pay scales, as shown below.

Senior Global Marketing ManagerSenior Director Of Marketing
Average salary$131,500$159,916
Salary rangeBetween $93,000 And $185,000Between $112,000 And $226,000
Highest paying City-San Francisco, CA
Highest paying state-California
Best paying company-Washington Prime Group
Best paying industry-Media

Differences between senior global marketing manager and senior director of marketing education

There are a few differences between a senior global marketing manager and a senior director of marketing in terms of educational background:

Senior Global Marketing ManagerSenior Director Of Marketing
Most common degreeBachelor's Degree, 66%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Senior global marketing manager vs senior director of marketing demographics

Here are the differences between senior global marketing managers' and senior directors of marketing' demographics:

Senior Global Marketing ManagerSenior Director Of Marketing
Average age3939
Gender ratioMale, 47.0% Female, 53.0%Male, 57.9% Female, 42.1%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between senior global marketing manager and senior director of marketing duties and responsibilities

Senior global marketing manager example responsibilities.

  • Manage strategic redesign of corporate website and client portals while ensuring brand standards and leading SEO strategy.
  • Manage budget and resources, establish ROI goals and measure results to align field execution with strategy and objectives.
  • Lead regional marketing in the Americas, EMEA and APAC to deliver comprehensive re-brand of company and acquire entities globally.
  • Develop investment scenarios for fiscal planning and strategic initiatives to predict future ROI by marketing driver and revenue channel.
  • Analyze and evaluate the CRM program for ongoing optimization and customization opportunities base on sales and customer engagement.
  • Optimize SEO strategy to get top placement for various keywords.
  • Show more

Senior director of marketing example responsibilities.

  • Architect EMEA demand creation/direct response model to manage and measure sales pipeline.
  • Create and lead WW standard deployment of marketing tools for EMEA and APAC.
  • Manage and initiate the development of first marketing department for regional start-up healthcare chain.
  • Lead support of marketing programs for the dealer partner channel co-op programs, MDF and advertising campaigns.
  • Lead cross functional teams of company operations, franchisees and finance to build co-op marketing plans to drive profitable sales.
  • Rehabilitate Salesforce implementation that lead to proper pipeline management, sales forecasting, and customer communication.
  • Show more

Senior global marketing manager vs senior director of marketing skills

Common senior global marketing manager skills
  • Market Research, 9%
  • Digital Marketing, 9%
  • Product Development, 5%
  • Channel Marketing, 4%
  • Marketing Campaigns, 4%
  • Content Strategy, 3%
Common senior director of marketing skills
  • Digital Marketing, 19%
  • Email Marketing, 7%
  • SR, 7%
  • Integrated Marketing, 4%
  • Marketing Campaigns, 4%
  • Market Research, 4%

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