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Senior global marketing manager vs senior product marketing manager

The differences between senior global marketing managers and senior product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior global marketing manager and a senior product marketing manager. Additionally, a senior global marketing manager has an average salary of $131,500, which is higher than the $128,471 average annual salary of a senior product marketing manager.

The top three skills for a senior global marketing manager include market research, digital marketing and product development. The most important skills for a senior product marketing manager are digital marketing, product management, and cloud.

Senior global marketing manager vs senior product marketing manager overview

Senior Global Marketing ManagerSenior Product Marketing Manager
Yearly salary$131,500$128,471
Hourly rate$63.22$61.76
Growth rate10%10%
Number of jobs141,385168,205
Job satisfaction--
Most common degreeBachelor's Degree, 66%Bachelor's Degree, 73%
Average age3939
Years of experience1010

What does a senior global marketing manager do?

A Senior Global Marketing Manager oversees an organization's multinational marketing operations. They typically conduct market research and analysis to find trends and client opportunities, conceptualize plans together with marketing teams, gather and analyze data from previous or existing programs, implement solutions against vulnerable areas, and develop marketing materials and strategies. Moreover, a senior global marketing manager is in charge of supervising staff, leading and encouraging them to reach goals while implementing company policies and regulations.

What does a senior product marketing manager do?

A senior product marketing manager develops marketing projects and programs for new products, aiming to attract consumers and increase the brand value, which will translate into sales. They primarily have administrative duties such as making decisions, establishing schedules and guidelines, setting budgets and goals, delegating responsibilities among teams, and monitoring their progress, solving issues and concerns when any arise. They also lead the efforts to conduct market research and analyses, create marketing materials, and streamlining project requirements, all while implementing standards and regulations.

Senior global marketing manager vs senior product marketing manager salary

Senior global marketing managers and senior product marketing managers have different pay scales, as shown below.

Senior Global Marketing ManagerSenior Product Marketing Manager
Average salary$131,500$128,471
Salary rangeBetween $93,000 And $185,000Between $97,000 And $168,000
Highest paying City-San Francisco, CA
Highest paying state-California
Best paying company-Roku
Best paying industry-Technology

Differences between senior global marketing manager and senior product marketing manager education

There are a few differences between a senior global marketing manager and a senior product marketing manager in terms of educational background:

Senior Global Marketing ManagerSenior Product Marketing Manager
Most common degreeBachelor's Degree, 66%Bachelor's Degree, 73%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Senior global marketing manager vs senior product marketing manager demographics

Here are the differences between senior global marketing managers' and senior product marketing managers' demographics:

Senior Global Marketing ManagerSenior Product Marketing Manager
Average age3939
Gender ratioMale, 47.0% Female, 53.0%Male, 63.7% Female, 36.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between senior global marketing manager and senior product marketing manager duties and responsibilities

Senior global marketing manager example responsibilities.

  • Manage strategic redesign of corporate website and client portals while ensuring brand standards and leading SEO strategy.
  • Manage budget and resources, establish ROI goals and measure results to align field execution with strategy and objectives.
  • Lead regional marketing in the Americas, EMEA and APAC to deliver comprehensive re-brand of company and acquire entities globally.
  • Develop investment scenarios for fiscal planning and strategic initiatives to predict future ROI by marketing driver and revenue channel.
  • Analyze and evaluate the CRM program for ongoing optimization and customization opportunities base on sales and customer engagement.
  • Optimize SEO strategy to get top placement for various keywords.
  • Show more

Senior product marketing manager example responsibilities.

  • Coordinate and manage all aspects of GTM strategy with partners.
  • Lead VOC, KOL development for domestic and international market segments.
  • Lead development of program specific pricing models in collaboration with pricing strategies and product SME's.
  • Lead cross functional team through the successful implementation of an automate quote tool with integration to accounting program and sales CRM.
  • Define product requirements, manage development resources and interface with QA, documentation and marketing teams.
  • Translate business vision and strategy into operational tactics and build the organizational support and infrastructure need to achieve them.
  • Show more

Senior global marketing manager vs senior product marketing manager skills

Common senior global marketing manager skills
  • Market Research, 9%
  • Digital Marketing, 9%
  • Product Development, 5%
  • Channel Marketing, 4%
  • Marketing Campaigns, 4%
  • Content Strategy, 3%
Common senior product marketing manager skills
  • Digital Marketing, 11%
  • Product Management, 8%
  • Cloud, 5%
  • Market Research, 4%
  • Integrated Marketing, 4%
  • Go-To-Market Strategy, 3%

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