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The differences between senior managers-digital marketing and assistant marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior manager-digital marketing and an assistant marketing manager. Additionally, a senior manager-digital marketing has an average salary of $105,167, which is higher than the $94,094 average annual salary of an assistant marketing manager.
The top three skills for a senior manager-digital marketing include digital marketing, b2b marketing and emerging technologies. The most important skills for an assistant marketing manager are digital marketing, marketing campaigns, and project management.
| Senior Manager-Digital Marketing | Assistant Marketing Manager | |
| Yearly salary | $105,167 | $94,094 |
| Hourly rate | $50.56 | $45.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 145,778 | 82,527 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Senior Managers for Digital Marketing oversee a specific arm of the company's marketing department. They are responsible for creating marketing campaigns in the digital landscape. They develop marketing plans related to different digital media. They ensure that the plans are implemented, and they monitor the results of the campaigns. They also evaluate whether the campaigns were effective. With the result of the evaluation, they also create improvements in the marketing campaign and proceed to implement it once again. They are expected to be familiar and updated with the current trends in digital marketing, consumer behavior, and technological innovations.
An assistant marketing manager is primarily responsible for overseeing marketing operations, reaching sales targets and boosting brand awareness. There are also instances where one must coordinate with various marketing staff to develop plans and strategies, utilize knowledge on trends to determine new opportunities, conduct marketing projects and campaigns, and produce sales forecasts from financial data. Furthermore, an assistant marketing manager may perform clerical duties such as delivering progress reports and presentations, managing schedules, and responding to calls and inquiries.
Senior managers-digital marketing and assistant marketing managers have different pay scales, as shown below.
| Senior Manager-Digital Marketing | Assistant Marketing Manager | |
| Average salary | $105,167 | $94,094 |
| Salary range | Between $77,000 And $143,000 | Between $64,000 And $136,000 |
| Highest paying City | Morgan Hill, CA | Portsmouth, VA |
| Highest paying state | Virginia | Virginia |
| Best paying company | The Walt Disney Company | General Motors |
| Best paying industry | Media | Finance |
There are a few differences between a senior manager-digital marketing and an assistant marketing manager in terms of educational background:
| Senior Manager-Digital Marketing | Assistant Marketing Manager | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 75% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior managers-digital marketing' and assistant marketing managers' demographics:
| Senior Manager-Digital Marketing | Assistant Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 49.8% Female, 50.2% | Male, 39.0% Female, 61.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |