Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between senior managers-digital marketing and brand marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior manager-digital marketing and a brand marketing manager. Additionally, a senior manager-digital marketing has an average salary of $105,167, which is higher than the $91,940 average annual salary of a brand marketing manager.
The top three skills for a senior manager-digital marketing include digital marketing, b2b marketing and emerging technologies. The most important skills for a brand marketing manager are brand marketing, digital marketing, and marketing campaigns.
| Senior Manager-Digital Marketing | Brand Marketing Manager | |
| Yearly salary | $105,167 | $91,940 |
| Hourly rate | $50.56 | $44.20 |
| Growth rate | 10% | 10% |
| Number of jobs | 145,778 | 108,824 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Senior Managers for Digital Marketing oversee a specific arm of the company's marketing department. They are responsible for creating marketing campaigns in the digital landscape. They develop marketing plans related to different digital media. They ensure that the plans are implemented, and they monitor the results of the campaigns. They also evaluate whether the campaigns were effective. With the result of the evaluation, they also create improvements in the marketing campaign and proceed to implement it once again. They are expected to be familiar and updated with the current trends in digital marketing, consumer behavior, and technological innovations.
A brand marketing manager is an individual who ensures that efficient execution of business plans is achieved to meet future brand expectations and targets of a company. Brand marketing managers need to ensure brand integrity by guiding efforts across multiple media channels such as television, radio, and paid social media. They are required to work closely with the brand marketing management team to review and approve all branded elements for advertising and launch materials. Brand marketing managers must also provide reports of brand performance and distribute them to the management and stakeholders.
Senior managers-digital marketing and brand marketing managers have different pay scales, as shown below.
| Senior Manager-Digital Marketing | Brand Marketing Manager | |
| Average salary | $105,167 | $91,940 |
| Salary range | Between $77,000 And $143,000 | Between $64,000 And $131,000 |
| Highest paying City | Morgan Hill, CA | San Francisco, CA |
| Highest paying state | Virginia | Washington |
| Best paying company | The Walt Disney Company | Morgan Lewis |
| Best paying industry | Media | Media |
There are a few differences between a senior manager-digital marketing and a brand marketing manager in terms of educational background:
| Senior Manager-Digital Marketing | Brand Marketing Manager | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 79% |
| Most common major | Marketing | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior managers-digital marketing' and brand marketing managers' demographics:
| Senior Manager-Digital Marketing | Brand Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 49.8% Female, 50.2% | Male, 42.7% Female, 57.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |