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The differences between senior managers-digital marketing and digital marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior manager-digital marketing and a digital marketing manager. Additionally, a senior manager-digital marketing has an average salary of $105,167, which is higher than the $99,563 average annual salary of a digital marketing manager.
The top three skills for a senior manager-digital marketing include digital marketing, b2b marketing and emerging technologies. The most important skills for a digital marketing manager are digital marketing, google analytics, and email marketing.
| Senior Manager-Digital Marketing | Digital Marketing Manager | |
| Yearly salary | $105,167 | $99,563 |
| Hourly rate | $50.56 | $47.87 |
| Growth rate | 10% | 10% |
| Number of jobs | 145,778 | 126,137 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Senior Managers for Digital Marketing oversee a specific arm of the company's marketing department. They are responsible for creating marketing campaigns in the digital landscape. They develop marketing plans related to different digital media. They ensure that the plans are implemented, and they monitor the results of the campaigns. They also evaluate whether the campaigns were effective. With the result of the evaluation, they also create improvements in the marketing campaign and proceed to implement it once again. They are expected to be familiar and updated with the current trends in digital marketing, consumer behavior, and technological innovations.
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
Senior managers-digital marketing and digital marketing managers have different pay scales, as shown below.
| Senior Manager-Digital Marketing | Digital Marketing Manager | |
| Average salary | $105,167 | $99,563 |
| Salary range | Between $77,000 And $143,000 | Between $71,000 And $138,000 |
| Highest paying City | Morgan Hill, CA | San Francisco, CA |
| Highest paying state | Virginia | New Jersey |
| Best paying company | The Walt Disney Company | Conrad N. Hilton Foundation |
| Best paying industry | Media | - |
There are a few differences between a senior manager-digital marketing and a digital marketing manager in terms of educational background:
| Senior Manager-Digital Marketing | Digital Marketing Manager | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 77% |
| Most common major | Marketing | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior managers-digital marketing' and digital marketing managers' demographics:
| Senior Manager-Digital Marketing | Digital Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 49.8% Female, 50.2% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |