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The differences between senior managers-digital marketing and digital marketing specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a senior manager-digital marketing, becoming a digital marketing specialist takes usually requires 4-6 years. Additionally, a senior manager-digital marketing has an average salary of $105,167, which is higher than the $60,359 average annual salary of a digital marketing specialist.
The top three skills for a senior manager-digital marketing include digital marketing, b2b marketing and emerging technologies. The most important skills for a digital marketing specialist are digital marketing, marketing campaigns, and email marketing.
| Senior Manager-Digital Marketing | Digital Marketing Specialist | |
| Yearly salary | $105,167 | $60,359 |
| Hourly rate | $50.56 | $29.02 |
| Growth rate | 10% | 19% |
| Number of jobs | 145,778 | 94,029 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 76% |
| Average age | 39 | 37 |
| Years of experience | 10 | 6 |
Senior Managers for Digital Marketing oversee a specific arm of the company's marketing department. They are responsible for creating marketing campaigns in the digital landscape. They develop marketing plans related to different digital media. They ensure that the plans are implemented, and they monitor the results of the campaigns. They also evaluate whether the campaigns were effective. With the result of the evaluation, they also create improvements in the marketing campaign and proceed to implement it once again. They are expected to be familiar and updated with the current trends in digital marketing, consumer behavior, and technological innovations.
A digital marketing specialist is an individual who is responsible for promoting products or services of a company using appropriate technology platforms effectively. Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile. They are proficient in digital technology tools that can include web advertising, social media, and web development. Digital marketing specialists must also develop multimedia packages and present recommendations to the company's director of marketing and communications.
Senior managers-digital marketing and digital marketing specialists have different pay scales, as shown below.
| Senior Manager-Digital Marketing | Digital Marketing Specialist | |
| Average salary | $105,167 | $60,359 |
| Salary range | Between $77,000 And $143,000 | Between $44,000 And $81,000 |
| Highest paying City | Morgan Hill, CA | San Francisco, CA |
| Highest paying state | Virginia | California |
| Best paying company | The Walt Disney Company | Meta |
| Best paying industry | Media | Finance |
There are a few differences between a senior manager-digital marketing and a digital marketing specialist in terms of educational background:
| Senior Manager-Digital Marketing | Digital Marketing Specialist | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 76% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior managers-digital marketing' and digital marketing specialists' demographics:
| Senior Manager-Digital Marketing | Digital Marketing Specialist | |
| Average age | 39 | 37 |
| Gender ratio | Male, 49.8% Female, 50.2% | Male, 51.1% Female, 48.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 12.3% White, 65.6% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |