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The differences between senior managers-digital marketing and managers, field marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior manager-digital marketing and a manager, field marketing. Additionally, a senior manager-digital marketing has an average salary of $105,167, which is higher than the $93,296 average annual salary of a manager, field marketing.
The top three skills for a senior manager-digital marketing include digital marketing, b2b marketing and emerging technologies. The most important skills for a manager, field marketing are digital marketing, integrated marketing, and project management.
| Senior Manager-Digital Marketing | Manager, Field Marketing | |
| Yearly salary | $105,167 | $93,296 |
| Hourly rate | $50.56 | $44.85 |
| Growth rate | 10% | 10% |
| Number of jobs | 145,778 | 174,371 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 82% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Senior Managers for Digital Marketing oversee a specific arm of the company's marketing department. They are responsible for creating marketing campaigns in the digital landscape. They develop marketing plans related to different digital media. They ensure that the plans are implemented, and they monitor the results of the campaigns. They also evaluate whether the campaigns were effective. With the result of the evaluation, they also create improvements in the marketing campaign and proceed to implement it once again. They are expected to be familiar and updated with the current trends in digital marketing, consumer behavior, and technological innovations.
A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.
Senior managers-digital marketing and managers, field marketing have different pay scales, as shown below.
| Senior Manager-Digital Marketing | Manager, Field Marketing | |
| Average salary | $105,167 | $93,296 |
| Salary range | Between $77,000 And $143,000 | Between $68,000 And $127,000 |
| Highest paying City | Morgan Hill, CA | Carson City, NV |
| Highest paying state | Virginia | Nevada |
| Best paying company | The Walt Disney Company | |
| Best paying industry | Media | Technology |
There are a few differences between a senior manager-digital marketing and a manager, field marketing in terms of educational background:
| Senior Manager-Digital Marketing | Manager, Field Marketing | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 82% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior managers-digital marketing' and managers, field marketing' demographics:
| Senior Manager-Digital Marketing | Manager, Field Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 49.8% Female, 50.2% | Male, 47.1% Female, 52.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |