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The differences between senior managers-digital marketing and marketing account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior manager-digital marketing and a marketing account manager. Additionally, a senior manager-digital marketing has an average salary of $105,167, which is higher than the $67,983 average annual salary of a marketing account manager.
The top three skills for a senior manager-digital marketing include digital marketing, b2b marketing and emerging technologies. The most important skills for a marketing account manager are digital marketing, project management, and email marketing.
| Senior Manager-Digital Marketing | Marketing Account Manager | |
| Yearly salary | $105,167 | $67,983 |
| Hourly rate | $50.56 | $32.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 145,778 | 163,297 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Senior Managers for Digital Marketing oversee a specific arm of the company's marketing department. They are responsible for creating marketing campaigns in the digital landscape. They develop marketing plans related to different digital media. They ensure that the plans are implemented, and they monitor the results of the campaigns. They also evaluate whether the campaigns were effective. With the result of the evaluation, they also create improvements in the marketing campaign and proceed to implement it once again. They are expected to be familiar and updated with the current trends in digital marketing, consumer behavior, and technological innovations.
A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.
Senior managers-digital marketing and marketing account managers have different pay scales, as shown below.
| Senior Manager-Digital Marketing | Marketing Account Manager | |
| Average salary | $105,167 | $67,983 |
| Salary range | Between $77,000 And $143,000 | Between $50,000 And $91,000 |
| Highest paying City | Morgan Hill, CA | San Francisco, CA |
| Highest paying state | Virginia | Washington |
| Best paying company | The Walt Disney Company | American Tower |
| Best paying industry | Media | Energy |
There are a few differences between a senior manager-digital marketing and a marketing account manager in terms of educational background:
| Senior Manager-Digital Marketing | Marketing Account Manager | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 78% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior managers-digital marketing' and marketing account managers' demographics:
| Senior Manager-Digital Marketing | Marketing Account Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 49.8% Female, 50.2% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |