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The differences between senior managers-digital marketing and marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior manager-digital marketing and a marketing director. Additionally, a marketing director has an average salary of $114,906, which is higher than the $105,167 average annual salary of a senior manager-digital marketing.
The top three skills for a senior manager-digital marketing include digital marketing, b2b marketing and emerging technologies. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.
| Senior Manager-Digital Marketing | Marketing Director | |
| Yearly salary | $105,167 | $114,906 |
| Hourly rate | $50.56 | $55.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 145,778 | 93,503 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Senior Managers for Digital Marketing oversee a specific arm of the company's marketing department. They are responsible for creating marketing campaigns in the digital landscape. They develop marketing plans related to different digital media. They ensure that the plans are implemented, and they monitor the results of the campaigns. They also evaluate whether the campaigns were effective. With the result of the evaluation, they also create improvements in the marketing campaign and proceed to implement it once again. They are expected to be familiar and updated with the current trends in digital marketing, consumer behavior, and technological innovations.
Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.
Senior managers-digital marketing and marketing directors have different pay scales, as shown below.
| Senior Manager-Digital Marketing | Marketing Director | |
| Average salary | $105,167 | $114,906 |
| Salary range | Between $77,000 And $143,000 | Between $68,000 And $193,000 |
| Highest paying City | Morgan Hill, CA | San Francisco, CA |
| Highest paying state | Virginia | California |
| Best paying company | The Walt Disney Company | Brookfield Properties |
| Best paying industry | Media | Manufacturing |
There are a few differences between a senior manager-digital marketing and a marketing director in terms of educational background:
| Senior Manager-Digital Marketing | Marketing Director | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 76% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior managers-digital marketing' and marketing directors' demographics:
| Senior Manager-Digital Marketing | Marketing Director | |
| Average age | 39 | 39 |
| Gender ratio | Male, 49.8% Female, 50.2% | Male, 46.7% Female, 53.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |