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The differences between senior managers-digital marketing and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior manager-digital marketing and a marketing lead. Additionally, a senior manager-digital marketing has an average salary of $105,167, which is higher than the $104,664 average annual salary of a marketing lead.
The top three skills for a senior manager-digital marketing include digital marketing, b2b marketing and emerging technologies. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.
| Senior Manager-Digital Marketing | Marketing Lead | |
| Yearly salary | $105,167 | $104,664 |
| Hourly rate | $50.56 | $50.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 145,778 | 92,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Senior Managers for Digital Marketing oversee a specific arm of the company's marketing department. They are responsible for creating marketing campaigns in the digital landscape. They develop marketing plans related to different digital media. They ensure that the plans are implemented, and they monitor the results of the campaigns. They also evaluate whether the campaigns were effective. With the result of the evaluation, they also create improvements in the marketing campaign and proceed to implement it once again. They are expected to be familiar and updated with the current trends in digital marketing, consumer behavior, and technological innovations.
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Senior managers-digital marketing and marketing leads have different pay scales, as shown below.
| Senior Manager-Digital Marketing | Marketing Lead | |
| Average salary | $105,167 | $104,664 |
| Salary range | Between $77,000 And $143,000 | Between $74,000 And $146,000 |
| Highest paying City | Morgan Hill, CA | San Francisco, CA |
| Highest paying state | Virginia | California |
| Best paying company | The Walt Disney Company | Meta |
| Best paying industry | Media | Technology |
There are a few differences between a senior manager-digital marketing and a marketing lead in terms of educational background:
| Senior Manager-Digital Marketing | Marketing Lead | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 72% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior managers-digital marketing' and marketing leads' demographics:
| Senior Manager-Digital Marketing | Marketing Lead | |
| Average age | 39 | 39 |
| Gender ratio | Male, 49.8% Female, 50.2% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |