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The differences between senior managers-digital marketing and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior manager-digital marketing and a marketing manager. Additionally, a senior manager-digital marketing has an average salary of $105,167, which is higher than the $104,550 average annual salary of a marketing manager.
The top three skills for a senior manager-digital marketing include digital marketing, b2b marketing and emerging technologies. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Senior Manager-Digital Marketing | Marketing Manager | |
| Yearly salary | $105,167 | $104,550 |
| Hourly rate | $50.56 | $50.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 145,778 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Senior Managers for Digital Marketing oversee a specific arm of the company's marketing department. They are responsible for creating marketing campaigns in the digital landscape. They develop marketing plans related to different digital media. They ensure that the plans are implemented, and they monitor the results of the campaigns. They also evaluate whether the campaigns were effective. With the result of the evaluation, they also create improvements in the marketing campaign and proceed to implement it once again. They are expected to be familiar and updated with the current trends in digital marketing, consumer behavior, and technological innovations.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Senior managers-digital marketing and marketing managers have different pay scales, as shown below.
| Senior Manager-Digital Marketing | Marketing Manager | |
| Average salary | $105,167 | $104,550 |
| Salary range | Between $77,000 And $143,000 | Between $71,000 And $153,000 |
| Highest paying City | Morgan Hill, CA | Menlo Park, CA |
| Highest paying state | Virginia | California |
| Best paying company | The Walt Disney Company | Meta |
| Best paying industry | Media | Technology |
There are a few differences between a senior manager-digital marketing and a marketing manager in terms of educational background:
| Senior Manager-Digital Marketing | Marketing Manager | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 75% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior managers-digital marketing' and marketing managers' demographics:
| Senior Manager-Digital Marketing | Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 49.8% Female, 50.2% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |