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The differences between senior managers-digital marketing and marketing manager/project managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior manager-digital marketing and a marketing manager/project manager. Additionally, a senior manager-digital marketing has an average salary of $105,167, which is higher than the $78,368 average annual salary of a marketing manager/project manager.
The top three skills for a senior manager-digital marketing include digital marketing, b2b marketing and emerging technologies. The most important skills for a marketing manager/project manager are project management, digital marketing, and marketing campaigns.
| Senior Manager-Digital Marketing | Marketing Manager/Project Manager | |
| Yearly salary | $105,167 | $78,368 |
| Hourly rate | $50.56 | $37.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 145,778 | 187,949 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Senior Managers for Digital Marketing oversee a specific arm of the company's marketing department. They are responsible for creating marketing campaigns in the digital landscape. They develop marketing plans related to different digital media. They ensure that the plans are implemented, and they monitor the results of the campaigns. They also evaluate whether the campaigns were effective. With the result of the evaluation, they also create improvements in the marketing campaign and proceed to implement it once again. They are expected to be familiar and updated with the current trends in digital marketing, consumer behavior, and technological innovations.
A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.
Senior managers-digital marketing and marketing manager/project managers have different pay scales, as shown below.
| Senior Manager-Digital Marketing | Marketing Manager/Project Manager | |
| Average salary | $105,167 | $78,368 |
| Salary range | Between $77,000 And $143,000 | Between $56,000 And $109,000 |
| Highest paying City | Morgan Hill, CA | Carson City, NV |
| Highest paying state | Virginia | Nevada |
| Best paying company | The Walt Disney Company | Meta |
| Best paying industry | Media | Technology |
There are a few differences between a senior manager-digital marketing and a marketing manager/project manager in terms of educational background:
| Senior Manager-Digital Marketing | Marketing Manager/Project Manager | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 77% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior managers-digital marketing' and marketing manager/project managers' demographics:
| Senior Manager-Digital Marketing | Marketing Manager/Project Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 49.8% Female, 50.2% | Male, 38.1% Female, 61.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |