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The differences between senior managers-digital marketing and marketing supervisors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior manager-digital marketing and a marketing supervisor. Additionally, a senior manager-digital marketing has an average salary of $105,167, which is higher than the $64,304 average annual salary of a marketing supervisor.
The top three skills for a senior manager-digital marketing include digital marketing, b2b marketing and emerging technologies. The most important skills for a marketing supervisor are customer satisfaction, direct reports, and customer service.
| Senior Manager-Digital Marketing | Marketing Supervisor | |
| Yearly salary | $105,167 | $64,304 |
| Hourly rate | $50.56 | $30.92 |
| Growth rate | 10% | 10% |
| Number of jobs | 145,778 | 74,956 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 71% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Senior Managers for Digital Marketing oversee a specific arm of the company's marketing department. They are responsible for creating marketing campaigns in the digital landscape. They develop marketing plans related to different digital media. They ensure that the plans are implemented, and they monitor the results of the campaigns. They also evaluate whether the campaigns were effective. With the result of the evaluation, they also create improvements in the marketing campaign and proceed to implement it once again. They are expected to be familiar and updated with the current trends in digital marketing, consumer behavior, and technological innovations.
Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.
Senior managers-digital marketing and marketing supervisors have different pay scales, as shown below.
| Senior Manager-Digital Marketing | Marketing Supervisor | |
| Average salary | $105,167 | $64,304 |
| Salary range | Between $77,000 And $143,000 | Between $45,000 And $90,000 |
| Highest paying City | Morgan Hill, CA | Dix Hills, NY |
| Highest paying state | Virginia | New York |
| Best paying company | The Walt Disney Company | Halliburton |
| Best paying industry | Media | Retail |
There are a few differences between a senior manager-digital marketing and a marketing supervisor in terms of educational background:
| Senior Manager-Digital Marketing | Marketing Supervisor | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 71% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior managers-digital marketing' and marketing supervisors' demographics:
| Senior Manager-Digital Marketing | Marketing Supervisor | |
| Average age | 39 | 39 |
| Gender ratio | Male, 49.8% Female, 50.2% | Male, 43.5% Female, 56.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |