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The differences between senior managers-digital marketing and online marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior manager-digital marketing and an online marketing manager. Additionally, a senior manager-digital marketing has an average salary of $105,167, which is higher than the $96,212 average annual salary of an online marketing manager.
The top three skills for a senior manager-digital marketing include digital marketing, b2b marketing and emerging technologies. The most important skills for an online marketing manager are web traffic, digital marketing, and marketing campaigns.
| Senior Manager-Digital Marketing | Online Marketing Manager | |
| Yearly salary | $105,167 | $96,212 |
| Hourly rate | $50.56 | $46.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 145,778 | 111,303 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Senior Managers for Digital Marketing oversee a specific arm of the company's marketing department. They are responsible for creating marketing campaigns in the digital landscape. They develop marketing plans related to different digital media. They ensure that the plans are implemented, and they monitor the results of the campaigns. They also evaluate whether the campaigns were effective. With the result of the evaluation, they also create improvements in the marketing campaign and proceed to implement it once again. They are expected to be familiar and updated with the current trends in digital marketing, consumer behavior, and technological innovations.
Online marketing managers are professionals in charge of creating marketing campaigns for social media and internet platforms. Marketing managers take responsibility for the development, implementation, and management of marketing campaigns for a company. The marketing managers make certain that the campaigns effectively promote the company and the products or services it offers. They are significant in boosting brand awareness within the digital world. It is part of their sphere of duty to drive website traffic and gain customers or leads.
Senior managers-digital marketing and online marketing managers have different pay scales, as shown below.
| Senior Manager-Digital Marketing | Online Marketing Manager | |
| Average salary | $105,167 | $96,212 |
| Salary range | Between $77,000 And $143,000 | Between $69,000 And $133,000 |
| Highest paying City | Morgan Hill, CA | San Francisco, CA |
| Highest paying state | Virginia | Washington |
| Best paying company | The Walt Disney Company | Meta |
| Best paying industry | Media | Utilities |
There are a few differences between a senior manager-digital marketing and an online marketing manager in terms of educational background:
| Senior Manager-Digital Marketing | Online Marketing Manager | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 78% |
| Most common major | Marketing | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior managers-digital marketing' and online marketing managers' demographics:
| Senior Manager-Digital Marketing | Online Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 49.8% Female, 50.2% | Male, 53.6% Female, 46.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |