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The differences between senior marketing analysts and marketing program managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a senior marketing analyst, becoming a marketing program manager takes usually requires 8-10 years. Additionally, a marketing program manager has an average salary of $86,807, which is higher than the $83,321 average annual salary of a senior marketing analyst.
The top three skills for a senior marketing analyst include tableau, digital marketing and SQL. The most important skills for a marketing program manager are digital marketing, project management, and marketing campaigns.
| Senior Marketing Analyst | Marketing Program Manager | |
| Yearly salary | $83,321 | $86,807 |
| Hourly rate | $40.06 | $41.73 |
| Growth rate | 19% | 10% |
| Number of jobs | 110,012 | 173,228 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 78% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A senior marketing analyst is an executive professional who directs and implements strategies for sales, advertising, and general market placement for a company. Senior marketing analysts are required to gather and analyze numerical data that covers areas such as demographics, consumer purchasing behavior, and consumer income. They use surveys and interpretive data to make assessments of current marketing initiatives within the company. Senior marketing analysts must also create detailed reports and present them to any brand managers within the company as well as marketing, advertising, and sales teams.
The job of marketing program managers is to create marketing campaigns for a company's programs and products. They often work closely with the sales and advertising managers and assist in developing pricing strategy and monitoring marketing trends. As a marketing program manager, you are responsible for implementing programs that aim to maximize business revenue. Other duties may include maintaining the segmentation of marketing database, participating in the evaluation of marketing technology, and analyzing the performance of webinars, emails, and campaigns.
Senior marketing analysts and marketing program managers have different pay scales, as shown below.
| Senior Marketing Analyst | Marketing Program Manager | |
| Average salary | $83,321 | $86,807 |
| Salary range | Between $63,000 And $109,000 | Between $64,000 And $116,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Washington | California |
| Best paying company | Credit Karma | Meta |
| Best paying industry | Finance | Transportation |
There are a few differences between a senior marketing analyst and a marketing program manager in terms of educational background:
| Senior Marketing Analyst | Marketing Program Manager | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior marketing analysts' and marketing program managers' demographics:
| Senior Marketing Analyst | Marketing Program Manager | |
| Average age | 37 | 39 |
| Gender ratio | Male, 51.7% Female, 48.3% | Male, 38.7% Female, 61.3% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 65.0% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |