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The differences between senior marketing analysts and senior analysts can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a senior marketing analyst, becoming a senior analyst takes usually requires 2-4 years. Additionally, a senior analyst has an average salary of $84,799, which is higher than the $83,321 average annual salary of a senior marketing analyst.
The top three skills for a senior marketing analyst include tableau, digital marketing and SQL. The most important skills for a senior analyst are analytics, data analysis, and tableau.
| Senior Marketing Analyst | Senior Analyst | |
| Yearly salary | $83,321 | $84,799 |
| Hourly rate | $40.06 | $40.77 |
| Growth rate | 19% | 11% |
| Number of jobs | 110,012 | 159,807 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 68% |
| Average age | 37 | 44 |
| Years of experience | 6 | 4 |
A senior marketing analyst is an executive professional who directs and implements strategies for sales, advertising, and general market placement for a company. Senior marketing analysts are required to gather and analyze numerical data that covers areas such as demographics, consumer purchasing behavior, and consumer income. They use surveys and interpretive data to make assessments of current marketing initiatives within the company. Senior marketing analysts must also create detailed reports and present them to any brand managers within the company as well as marketing, advertising, and sales teams.
A senior analyst's responsibilities will vary in every organization or industry. However, their primary role is to gain an understanding of a company's strengths and weaknesses. Through this, they can devise strategies and determine new opportunities that would be significant in attaining financial gains and a more substantial client base. Furthermore, it is a senior analyst's responsibility to coordinate with various departments, and even clients, to establish a rapport that will be essential in gaining the needed information to catapult a company to its finest.
Senior marketing analysts and senior analysts have different pay scales, as shown below.
| Senior Marketing Analyst | Senior Analyst | |
| Average salary | $83,321 | $84,799 |
| Salary range | Between $63,000 And $109,000 | Between $63,000 And $112,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Washington | New Jersey |
| Best paying company | Credit Karma | The Citadel |
| Best paying industry | Finance | Finance |
There are a few differences between a senior marketing analyst and a senior analyst in terms of educational background:
| Senior Marketing Analyst | Senior Analyst | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 68% |
| Most common major | Business | Business |
| Most common college | University of Georgia | Northwestern University |
Here are the differences between senior marketing analysts' and senior analysts' demographics:
| Senior Marketing Analyst | Senior Analyst | |
| Average age | 37 | 44 |
| Gender ratio | Male, 51.7% Female, 48.3% | Male, 61.8% Female, 38.2% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 65.0% American Indian and Alaska Native, 0.1% | Black or African American, 7.4% Unknown, 4.4% Hispanic or Latino, 8.4% Asian, 14.3% White, 65.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 12% |