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The differences between senior marketing analysts and senior managers of marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a senior marketing analyst, becoming a senior manager of marketing takes usually requires 8-10 years. Additionally, a senior manager of marketing has an average salary of $118,350, which is higher than the $83,321 average annual salary of a senior marketing analyst.
The top three skills for a senior marketing analyst include tableau, digital marketing and SQL. The most important skills for a senior manager of marketing are digital marketing, marketing campaigns, and integrated marketing.
| Senior Marketing Analyst | Senior Manager Of Marketing | |
| Yearly salary | $83,321 | $118,350 |
| Hourly rate | $40.06 | $56.90 |
| Growth rate | 19% | 10% |
| Number of jobs | 110,012 | 109,064 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 76% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A senior marketing analyst is an executive professional who directs and implements strategies for sales, advertising, and general market placement for a company. Senior marketing analysts are required to gather and analyze numerical data that covers areas such as demographics, consumer purchasing behavior, and consumer income. They use surveys and interpretive data to make assessments of current marketing initiatives within the company. Senior marketing analysts must also create detailed reports and present them to any brand managers within the company as well as marketing, advertising, and sales teams.
A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.
Senior marketing analysts and senior managers of marketing have different pay scales, as shown below.
| Senior Marketing Analyst | Senior Manager Of Marketing | |
| Average salary | $83,321 | $118,350 |
| Salary range | Between $63,000 And $109,000 | Between $92,000 And $151,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Washington | California |
| Best paying company | Credit Karma | Roku |
| Best paying industry | Finance | Technology |
There are a few differences between a senior marketing analyst and a senior manager of marketing in terms of educational background:
| Senior Marketing Analyst | Senior Manager Of Marketing | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 76% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior marketing analysts' and senior managers of marketing' demographics:
| Senior Marketing Analyst | Senior Manager Of Marketing | |
| Average age | 37 | 39 |
| Gender ratio | Male, 51.7% Female, 48.3% | Male, 49.2% Female, 50.8% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 65.0% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |