Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between senior marketing coordinators and marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a senior marketing coordinator and a marketing analyst. Additionally, a senior marketing coordinator has an average salary of $65,893, which is higher than the $59,380 average annual salary of a marketing analyst.
The top three skills for a senior marketing coordinator include powerpoint, google analytics and SEO. The most important skills for a marketing analyst are digital marketing, SQL, and google analytics.
| Senior Marketing Coordinator | Marketing Analyst | |
| Yearly salary | $65,893 | $59,380 |
| Hourly rate | $31.68 | $28.55 |
| Growth rate | 19% | 19% |
| Number of jobs | 83,804 | 95,650 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Senior Marketing Coordinators are junior-level employees in the company's marketing department. They help create marketing campaigns and other related marketing collaterals. They are assigned to coordinate between different departments that the marketing team may liaise with. Such departments may include finance, communication, sales, and creatives. They foster smooth and clear communication among these different departments to ensure that marketing deliverables are provided on time. Senior Marketing Coordinators also provide valuable input in marketing campaigns. As such, they are expected to understand the needs of the target market and the type of messaging that appeals to them most.
A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.
Senior marketing coordinators and marketing analysts have different pay scales, as shown below.
| Senior Marketing Coordinator | Marketing Analyst | |
| Average salary | $65,893 | $59,380 |
| Salary range | Between $52,000 And $82,000 | Between $41,000 And $84,000 |
| Highest paying City | San Francisco, CA | Seattle, WA |
| Highest paying state | Delaware | Washington |
| Best paying company | Apple | Meta |
| Best paying industry | Finance | Finance |
There are a few differences between a senior marketing coordinator and a marketing analyst in terms of educational background:
| Senior Marketing Coordinator | Marketing Analyst | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior marketing coordinators' and marketing analysts' demographics:
| Senior Marketing Coordinator | Marketing Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 23.9% Female, 76.1% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.4% White, 67.0% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |