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The differences between senior marketing coordinators and senior managers of marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a senior marketing coordinator, becoming a senior manager of marketing takes usually requires 8-10 years. Additionally, a senior manager of marketing has an average salary of $118,350, which is higher than the $65,893 average annual salary of a senior marketing coordinator.
The top three skills for a senior marketing coordinator include powerpoint, google analytics and SEO. The most important skills for a senior manager of marketing are digital marketing, marketing campaigns, and integrated marketing.
| Senior Marketing Coordinator | Senior Manager Of Marketing | |
| Yearly salary | $65,893 | $118,350 |
| Hourly rate | $31.68 | $56.90 |
| Growth rate | 19% | 10% |
| Number of jobs | 83,804 | 109,064 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 76% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
Senior Marketing Coordinators are junior-level employees in the company's marketing department. They help create marketing campaigns and other related marketing collaterals. They are assigned to coordinate between different departments that the marketing team may liaise with. Such departments may include finance, communication, sales, and creatives. They foster smooth and clear communication among these different departments to ensure that marketing deliverables are provided on time. Senior Marketing Coordinators also provide valuable input in marketing campaigns. As such, they are expected to understand the needs of the target market and the type of messaging that appeals to them most.
A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.
Senior marketing coordinators and senior managers of marketing have different pay scales, as shown below.
| Senior Marketing Coordinator | Senior Manager Of Marketing | |
| Average salary | $65,893 | $118,350 |
| Salary range | Between $52,000 And $82,000 | Between $92,000 And $151,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Delaware | California |
| Best paying company | Apple | Roku |
| Best paying industry | Finance | Technology |
There are a few differences between a senior marketing coordinator and a senior manager of marketing in terms of educational background:
| Senior Marketing Coordinator | Senior Manager Of Marketing | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 76% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior marketing coordinators' and senior managers of marketing' demographics:
| Senior Marketing Coordinator | Senior Manager Of Marketing | |
| Average age | 37 | 39 |
| Gender ratio | Male, 23.9% Female, 76.1% | Male, 49.2% Female, 50.8% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.4% White, 67.0% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |