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The differences between senior marketing executives and marketing executives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior marketing executive and a marketing executive. Additionally, a senior marketing executive has an average salary of $104,572, which is higher than the $73,499 average annual salary of a marketing executive.
The top three skills for a senior marketing executive include digital marketing, marketing campaigns and email marketing. The most important skills for a marketing executive are digital marketing, marketing campaigns, and product development.
| Senior Marketing Executive | Marketing Executive | |
| Yearly salary | $104,572 | $73,499 |
| Hourly rate | $50.27 | $35.34 |
| Growth rate | 10% | 10% |
| Number of jobs | 147,895 | 145,040 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 70% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Senior marketing executives deliver the company's most influential and high-profile campaigns to retain revenue targets and members and drive member recruitment. They ensure the organization's production process runs smoothly by setting artwork and design accurately. These professionals note the target markets and work hand-in-hand with market research and insight to inform campaign planning and content planning. Furthermore, a senior marketing executive plans marketing communication schemes to meet the top priorities and works hand-in-hand with the campaign team members to deliver efficiently.
A marketing executive is responsible for developing effective marketing strategies and promotional campaigns to drive revenues and increase the business' profitability. Marketing executives work closely with the rest of the marketing team to analyze current market trends and design new products and services to meet the public's needs and demands. They also monitor expenses and find efficient ways to reduce costs without compromising the quality of the products. A marketing executive must have excellent communication and leadership skills, especially on guiding the sales team and maximize their productivity and sales potentials by organizing sales training and programs.
Senior marketing executives and marketing executives have different pay scales, as shown below.
| Senior Marketing Executive | Marketing Executive | |
| Average salary | $104,572 | $73,499 |
| Salary range | Between $69,000 And $158,000 | Between $49,000 And $108,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | Nevada |
| Best paying company | Amazon | Microsoft |
| Best paying industry | Health Care | Retail |
There are a few differences between a senior marketing executive and a marketing executive in terms of educational background:
| Senior Marketing Executive | Marketing Executive | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 70% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior marketing executives' and marketing executives' demographics:
| Senior Marketing Executive | Marketing Executive | |
| Average age | 39 | 39 |
| Gender ratio | Male, 50.5% Female, 49.5% | Male, 47.2% Female, 52.8% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |