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The differences between senior marketing executives and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior marketing executive and a marketing strategist. Additionally, a senior marketing executive has an average salary of $104,572, which is higher than the $80,033 average annual salary of a marketing strategist.
The top three skills for a senior marketing executive include digital marketing, marketing campaigns and email marketing. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.
| Senior Marketing Executive | Marketing Strategist | |
| Yearly salary | $104,572 | $80,033 |
| Hourly rate | $50.27 | $38.48 |
| Growth rate | 10% | 10% |
| Number of jobs | 147,895 | 89,543 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Senior marketing executives deliver the company's most influential and high-profile campaigns to retain revenue targets and members and drive member recruitment. They ensure the organization's production process runs smoothly by setting artwork and design accurately. These professionals note the target markets and work hand-in-hand with market research and insight to inform campaign planning and content planning. Furthermore, a senior marketing executive plans marketing communication schemes to meet the top priorities and works hand-in-hand with the campaign team members to deliver efficiently.
The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
Senior marketing executives and marketing strategists have different pay scales, as shown below.
| Senior Marketing Executive | Marketing Strategist | |
| Average salary | $104,572 | $80,033 |
| Salary range | Between $69,000 And $158,000 | Between $53,000 And $119,000 |
| Highest paying City | San Francisco, CA | Harrisburg, PA |
| Highest paying state | California | Pennsylvania |
| Best paying company | Amazon | McKinsey & Company Inc |
| Best paying industry | Health Care | Technology |
There are a few differences between a senior marketing executive and a marketing strategist in terms of educational background:
| Senior Marketing Executive | Marketing Strategist | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 79% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior marketing executives' and marketing strategists' demographics:
| Senior Marketing Executive | Marketing Strategist | |
| Average age | 39 | 39 |
| Gender ratio | Male, 50.5% Female, 49.5% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |