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The differences between senior marketing program managers and marketing communications managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior marketing program manager and a marketing communications manager. Additionally, a senior marketing program manager has an average salary of $115,797, which is higher than the $84,146 average annual salary of a marketing communications manager.
The top three skills for a senior marketing program manager include project management, digital marketing and product management. The most important skills for a marketing communications manager are web content, marketing campaigns, and digital marketing.
| Senior Marketing Program Manager | Marketing Communications Manager | |
| Yearly salary | $115,797 | $84,146 |
| Hourly rate | $55.67 | $40.45 |
| Growth rate | 10% | 10% |
| Number of jobs | 202,912 | 106,556 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 80% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A senior marketing program manager is in charge of developing marketing plans and programs to raise brand and product awareness that will translate into sales. Their responsibilities typically revolve around performing research and analysis to identify new business opportunities, evaluating existing marketing programs to determine areas needing improvement, overseeing the performance of marketing staff, managing budgets and schedules, and delegating tasks. Furthermore, as a senior marketing program manager, it is essential to lead and encourage the workforce to reach goals, all while monitoring the programs' progress and implementing the company's policies and regulations.
A marketing communications manager's role is to oversee all operations involving media and public relations. They are primarily responsible for devising marketing strategies and programs to improve brand awareness, handling communications and various issues within the company, and crafting communication strategies for product launches and other events. Furthermore, they also must handle correspondence, take the lead in creating newsletters, press releases, and other mediums, ensuring that they align in the company's vision, mission, and regulations. As a marketing communications manager, it is essential to lead and encourage staff while implementing company policies and guidelines.
Senior marketing program managers and marketing communications managers have different pay scales, as shown below.
| Senior Marketing Program Manager | Marketing Communications Manager | |
| Average salary | $115,797 | $84,146 |
| Salary range | Between $89,000 And $149,000 | Between $60,000 And $117,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Oregon | Washington |
| Best paying company | New Relic | Boston Consulting Group |
| Best paying industry | Media | Finance |
There are a few differences between a senior marketing program manager and a marketing communications manager in terms of educational background:
| Senior Marketing Program Manager | Marketing Communications Manager | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 80% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior marketing program managers' and marketing communications managers' demographics:
| Senior Marketing Program Manager | Marketing Communications Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 34.5% Female, 65.5% | Male, 32.3% Female, 67.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |