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The differences between senior marketing program managers and marketing program managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior marketing program manager and a marketing program manager. Additionally, a senior marketing program manager has an average salary of $115,797, which is higher than the $86,807 average annual salary of a marketing program manager.
The top three skills for a senior marketing program manager include project management, digital marketing and product management. The most important skills for a marketing program manager are digital marketing, project management, and marketing campaigns.
| Senior Marketing Program Manager | Marketing Program Manager | |
| Yearly salary | $115,797 | $86,807 |
| Hourly rate | $55.67 | $41.73 |
| Growth rate | 10% | 10% |
| Number of jobs | 202,912 | 173,228 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A senior marketing program manager is in charge of developing marketing plans and programs to raise brand and product awareness that will translate into sales. Their responsibilities typically revolve around performing research and analysis to identify new business opportunities, evaluating existing marketing programs to determine areas needing improvement, overseeing the performance of marketing staff, managing budgets and schedules, and delegating tasks. Furthermore, as a senior marketing program manager, it is essential to lead and encourage the workforce to reach goals, all while monitoring the programs' progress and implementing the company's policies and regulations.
The job of marketing program managers is to create marketing campaigns for a company's programs and products. They often work closely with the sales and advertising managers and assist in developing pricing strategy and monitoring marketing trends. As a marketing program manager, you are responsible for implementing programs that aim to maximize business revenue. Other duties may include maintaining the segmentation of marketing database, participating in the evaluation of marketing technology, and analyzing the performance of webinars, emails, and campaigns.
Senior marketing program managers and marketing program managers have different pay scales, as shown below.
| Senior Marketing Program Manager | Marketing Program Manager | |
| Average salary | $115,797 | $86,807 |
| Salary range | Between $89,000 And $149,000 | Between $64,000 And $116,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Oregon | California |
| Best paying company | New Relic | Meta |
| Best paying industry | Media | Transportation |
There are a few differences between a senior marketing program manager and a marketing program manager in terms of educational background:
| Senior Marketing Program Manager | Marketing Program Manager | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior marketing program managers' and marketing program managers' demographics:
| Senior Marketing Program Manager | Marketing Program Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 34.5% Female, 65.5% | Male, 38.7% Female, 61.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |