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The differences between senior marketing program managers and product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior marketing program manager and a product marketing manager. Additionally, a senior marketing program manager has an average salary of $115,797, which is higher than the $112,220 average annual salary of a product marketing manager.
The top three skills for a senior marketing program manager include project management, digital marketing and product management. The most important skills for a product marketing manager are digital marketing, product management, and project management.
| Senior Marketing Program Manager | Product Marketing Manager | |
| Yearly salary | $115,797 | $112,220 |
| Hourly rate | $55.67 | $53.95 |
| Growth rate | 10% | 10% |
| Number of jobs | 202,912 | 166,047 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A senior marketing program manager is in charge of developing marketing plans and programs to raise brand and product awareness that will translate into sales. Their responsibilities typically revolve around performing research and analysis to identify new business opportunities, evaluating existing marketing programs to determine areas needing improvement, overseeing the performance of marketing staff, managing budgets and schedules, and delegating tasks. Furthermore, as a senior marketing program manager, it is essential to lead and encourage the workforce to reach goals, all while monitoring the programs' progress and implementing the company's policies and regulations.
A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.
Senior marketing program managers and product marketing managers have different pay scales, as shown below.
| Senior Marketing Program Manager | Product Marketing Manager | |
| Average salary | $115,797 | $112,220 |
| Salary range | Between $89,000 And $149,000 | Between $83,000 And $149,000 |
| Highest paying City | San Francisco, CA | San Bruno, CA |
| Highest paying state | Oregon | California |
| Best paying company | New Relic | Credit Karma |
| Best paying industry | Media | Technology |
There are a few differences between a senior marketing program manager and a product marketing manager in terms of educational background:
| Senior Marketing Program Manager | Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior marketing program managers' and product marketing managers' demographics:
| Senior Marketing Program Manager | Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 34.5% Female, 65.5% | Male, 61.6% Female, 38.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |