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Senior marketing program manager vs senior project manager

The differences between senior marketing program managers and senior project managers can be seen in a few details. Each job has different responsibilities and duties. Additionally, a senior marketing program manager has an average salary of $115,797, which is higher than the $110,947 average annual salary of a senior project manager.

The top three skills for a senior marketing program manager include project management, digital marketing and product management. The most important skills for a senior project manager are project management, program management, and portfolio.

Senior marketing program manager vs senior project manager overview

Senior Marketing Program ManagerSenior Project Manager
Yearly salary$115,797$110,947
Hourly rate$55.67$53.34
Growth rate10%16%
Number of jobs202,912183,210
Job satisfaction-5
Most common degreeBachelor's Degree, 82%Bachelor's Degree, 69%
Average age3947
Years of experience10-

What does a senior marketing program manager do?

A senior marketing program manager is in charge of developing marketing plans and programs to raise brand and product awareness that will translate into sales. Their responsibilities typically revolve around performing research and analysis to identify new business opportunities, evaluating existing marketing programs to determine areas needing improvement, overseeing the performance of marketing staff, managing budgets and schedules, and delegating tasks. Furthermore, as a senior marketing program manager, it is essential to lead and encourage the workforce to reach goals, all while monitoring the programs' progress and implementing the company's policies and regulations.

What does a senior project manager do?

Senior project managers are experienced employees assigned to oversee a specific project in the organization. They manage the project from conception to execution. They are onboard the project from the ideation phase, providing valuable insights to ensure the success of the project. Senior project managers are also in charge of managing the budget, ensuring that the expected timelines are followed, adjusting strategies when needed, and guiding project team members. It is important for senior project managers to be good leaders and communicators. They should be able to balance the interests of all the stakeholders involved in the project. They should have good interpersonal skills and decision-making skills.

Senior marketing program manager vs senior project manager salary

Senior marketing program managers and senior project managers have different pay scales, as shown below.

Senior Marketing Program ManagerSenior Project Manager
Average salary$115,797$110,947
Salary rangeBetween $89,000 And $149,000Between $82,000 And $148,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateOregonCalifornia
Best paying companyNew RelicRoku
Best paying industryMediaTechnology

Differences between senior marketing program manager and senior project manager education

There are a few differences between a senior marketing program manager and a senior project manager in terms of educational background:

Senior Marketing Program ManagerSenior Project Manager
Most common degreeBachelor's Degree, 82%Bachelor's Degree, 69%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Pennsylvania

Senior marketing program manager vs senior project manager demographics

Here are the differences between senior marketing program managers' and senior project managers' demographics:

Senior Marketing Program ManagerSenior Project Manager
Average age3947
Gender ratioMale, 34.5% Female, 65.5%Male, 71.4% Female, 28.6%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 7.5% Unknown, 4.7% Hispanic or Latino, 12.5% Asian, 8.8% White, 65.8% American Indian and Alaska Native, 0.7%
LGBT Percentage10%10%

Differences between senior marketing program manager and senior project manager duties and responsibilities

Senior marketing program manager example responsibilities.

  • Develop and manage marketing activities and ROI reporting to upper management.
  • Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
  • Work closely with sales to create a lead tagging system within Salesforce to better showcase ROI from all programs.
  • Revamp existing CRM processes to provide more detail reporting capabilities for lead generation programs.
  • Develop automated lead nurturing, lead rating and lead flow into CRM system (salesforce.com).
  • Used CRM tool to select marketing segmentation and used large scale data to analyze market segmentation.
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Senior project manager example responsibilities.

  • Lead a cloud base property management project.
  • Manage all financial interfaces to existing PeopleSoft applications from design to delivery.
  • Lead implementation of JIRA and numerous project/program delivery improvements in order efficiently deliver concurrent application releases.
  • Manage client relationships and perform necessary functions to build and deliver private/secure CRM applications and email accounts.
  • Streamline and centralize usage of project management tools to manage dependencies and transparent delivery milestones for highly complex SaaS platforms
  • Establish project scope with customer and manage implementation of proprietary Linux /Ubuntu software to ensure on-time delivery with high quality.
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Senior marketing program manager vs senior project manager skills

Common senior marketing program manager skills
  • Project Management, 16%
  • Digital Marketing, 12%
  • Product Management, 8%
  • Integrated Marketing, 5%
  • SR, 4%
  • Marketing Campaigns, 4%
Common senior project manager skills
  • Project Management, 17%
  • Program Management, 6%
  • Portfolio, 5%
  • Infrastructure, 4%
  • Project Scope, 4%
  • Business Development, 3%

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