Senior online marketing manager vs marketing communications manager

Differences between senior online marketing manager and marketing communications manager duties and responsibilities

Senior online marketing manager example responsibilities.

• Recommend and manage external partners for e-commerce and marketing initiatives; negotiate media buys across multiple channels.
• Budget and forecast KPIs monthly by media channel.
• Optimize ROI base on channel performance, offer type, and goals
• Drive growth of email programs, identifying new opportunities to improve ROI through new products and/or improve contact strategies.
• Define and optimize lead nurturing strategy, create regular cadence of outbound marketing, leverage marketing automation and CRM technology.
• Create and maintain database-driven intranet utilities including customize web forms, email submission tracking, and public scholarship application.

Marketing communications manager example responsibilities.

• Manage enrollment advertising (print, digital, SEM, radio), marketing campaigns, and analytics reports.
• Manage company's Facebook page and develop social media strategy.
• Lead corporate rebranding and develop new core messaging to transition existing outdate business image.
• Point of contact for internal and external stakeholders to evaluate customer satisfaction while achieving internal KPIs.
• Manage email campaign calendar, produce and launch all email communications including audience segmentation, HTML and tracking/reporting.
• Lead marketing operations include integrating and administering Salesforce, HubSpot, InsideSales.com, and RainKing processes and mechanics.
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