Senior online marketing manager vs marketing strategist

Differences between senior online marketing manager and marketing strategist duties and responsibilities

Senior online marketing manager example responsibilities.

• Recommend and manage external partners for e-commerce and marketing initiatives; negotiate media buys across multiple channels.
• Budget and forecast KPIs monthly by media channel.
• Optimize ROI base on channel performance, offer type, and goals
• Drive growth of email programs, identifying new opportunities to improve ROI through new products and/or improve contact strategies.
• Define and optimize lead nurturing strategy, create regular cadence of outbound marketing, leverage marketing automation and CRM technology.
• Create and maintain database-driven intranet utilities including customize web forms, email submission tracking, and public scholarship application.

Marketing strategist example responsibilities.

• Sole authority for evaluating, choosing, configuring, implementing, managing, and customizing CRM and training of all staff.
• Lead CRM implementation from strategic definition and proposal through scoping, requirements and implementation.
• Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
• Introduce test/control analysis methodology to measure lift and ROI for online lead generation campaigns.
• Maintain accurate records and client account information through SalesForce.
• Create strategic PowerPoint presentations about new product launches and customize it for every client meeting.
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